All too often in the world of the Advertising, too many companies become
complacent and therefore think that just because they have a client, no one
else can earn their business as well. The truth about advertising or any
service/product related business is that nothing could be further from the
truth. All of us who serve the general business community must treat each
customer with exceptional customer satisfaction and provide solid results so we
don’t lose our valuable customers to someone else. All too often, we have had
clients come to us distraught from their previous experience with other internet advertising
companies, telling us they felt treated like hostages. This is a feeling
none of our clients will ever have to experience. We are not here to negatively
point fingers at any one company, but merely point out the fact that in the
arena of search engine marketing
and online advertising companies,
a universal set of standards
to perform at a level of excellence must be understood. To act otherwise
hurts our industry by portraying our business as unscrupulous and something to
be suspicious of. I cannot stress enough
the importance of treating customers the way we ourselves want to be treated as
a customer. Nowadays, every customer has options and in order to make an
informed decision, they must inquire with the potential advertising company they are
considering doing business with about customer they’ve have worked with in the
past. It is our intent here to reflect on the advertising industry as a whole
and what it means to earn a client everyday versus treating your clients as if
you own them. Just as with most things in life, when you truly earn something,
you have worked hard to attain the desired result because what you hope to
achieve means something valuable to you. This is how a customer deserves to be
viewed, namely as a valuable asset, to be earned through hard work and
dedication.
Many advertising companies across
the board need to abolish the theory that “a client is a client we own”. A client who is earned needs to be taken care
of, and if we treat them with respect and loyalty we will maintain our clients,
but we never own them. The greatest compliment an online advertising company can
receive is a referral from their current clients. Customers who refer other
friends to you are essentially putting their stamp of approval on the
reputation and overall impression they have of your company’s staff, products,
prices, and most importantly the way they feel they are valued as a client.
Essentially ever client has the opportunity to change
vendors, stop services, and remove themselves from your exiting pool of
business. The Advertising Industry must
raise the bar with their level of services and increase the expectations they
put on themselves not their clients. Client acquisition and client retention
are the byproducts of a standard
of excellence in Customer Service, Provision of Goods or Services, Fair
Pricing and excellent communication and reporting. The time has come for those advertising companies who treat
customers as if the customer should be in some way grateful for below average
service or happy that they are required to pay extra simply because the company
brought them on as a client are over.
An Internet Advertising Company must honor their
commitment to perform all the work promised, and never rely on the hope of the client’s
lack of knowledge in a certain area to be the catalyst of their low production
levels. In fact, a client’s lack of knowledge is a call for ethical and top
performing advertising companies
to improve our level of services, teach the client what they need to know, be
forthcoming with information, and make every effort to please each and every
customer. Online Advertising
Companies are sometimes too reliant of their niche in the industry of Advertising, allowing
themselves to fall short in performing, assuming everyone knows what we do, and
how we do it. The observation of being watched on our levels of performance should
make everyone perform at levels unprecedented. These are the levels we all need
to set as our standard if we ever want to succeed beyond a threshold of client
won, client lost. Client Retention is the only way we can grow and thrive in an
industry that is continually increasing in performance and standards of excellence.
Customers Do Your Due
Diligence
Researching your possible solution for a Search Engine Marketing Firm is
not an insignificant quest but rather it is a necessity. Several things to
research fully are the methodology of how the company plans to fulfill the
services, and examples of those methodologies proven intro reality. Customers
must search high and low searching for information that will shed light on the
reputation of that vendor and ensure they have a quality assurance team in
which your issues and concerns can be taken, including the ability to contact executive
management. Do not settle for an online
advertising company simply because they have listed the names of well-known
businesses on their website. If you are uncertain, find out for yourself if
they really are doing business with that company. Expect to receive what you are paying them for,
an effective approach to solve your needs, whether that is branding, product
recognition, or most importantly client acquisition. The best time to make an informed business
decision is AFTER you have done your due diligence, gathered all the
information available to you. Are they a qualified internet advertising company with expertise
you can ascertain through questions and answers, and research on the Management
of the company? Do you feel confident that your expectations of service match
what they promise to deliver for you? If all these answers are yes, then it’s
time to proceed forward with your Internet
Marketing Company of choice, and sign up.
Smart Internet Advertising Company Guarantee - Seven Days A week
Jim Gonzalez, Founder &
CEO of SEOTOPFUEL L.L.C. and Smart Internet
Advertising Company have raised
the bar of excellence to ensure the following:
11)
All Calls/Emails returned by the end of the same
business day they were received.
22)
Reporting of rankings and work that must happen,
or it’s free the next month.
33)
Any customer concerns or complaints will be
dealt with within 24 hours.
44)
All work preformed must be to the standards set
forth in the agreement to which both parties have agreed.
55)
Any referral a client may offer must be handled
within the same business day.
66)
Any referral from a client must be appreciated
by a discount in their next bill, i.e., pay it forward.
77)
Finally the doors of communication for our
customers are always open to the CEO of our company by email and phone.
Visit SEOTOPFUEL L.L.C. Family of companies and
experience what it means to be truly appreciated for your business at www.seotopfuel.com. Smart Internet Advertising is
not only a methodology, but also a standard
for Excellence to which we treat our customers. We find Smart Internet Advertising Concepts
is to embrace and treat our customers with the respect they deserve. We extend
this standard to all Internet Advertising
Companies to join along with us in raising the bar of excellence in Customer
Service, and treat every customer as if it were your last. Remember, you’re only
as good as the standards of your company’s reputation on the internet. Come
visit either of our sites at www.smartinternetadvertising.net
or www.seotopfuel.com. Call and ask for
our $499.00 New Client Special
which includes a Smart Evaluation of your website and competition. CALL NOW
877-SEO-1998.
