When an online
advertising company wants to effectively bring in younger customers, they
immediately take to the Internet and cater to today's "Millennial"
generation through a number of online avenues. That's because an astute advertising company knows this
market well: They're more likely to own tablets and smartphones than their
older peers, and they're more likely to routinely engage with social media than
any other demographic group currently targeted by an internet marketing company.
The potential benefits of reaching customers online are numerous, and the number of ways to do so is seemingly growing by the day. With that in mind, it's worth examining exactly why an advertising company would target Millennials more via digital and social media than via any other medium.
1. Generation Y is Far More Tech-Savvy than Other Groups
An Internet marketing company is probably aware of at least one thing: There is no demographic group more proficient in today's tech devices, software solutions, and popular websites, than the Millennial Generation. This generation has grown up with technology as it has matured, easily handling everything from early personal computers to today's iPads and Android smartphones. They've done the same with the Internet, following it as it transformed from instant messaging and email to social networking and status updates.
An online advertising company will take advantage of this, catering to those who know how to interact with an online advertisement and use it for their benefit. Older demographic groups can still be targeted by an Internet advertising company, but they're far less likely to see the ad, and even less likely to interact with it in a meaningful way.
2. Millennials are More Likely to Be Online
Most households in the United States have a computer, as any Internet advertising company can tell its clients. Just because a "household" has at least one computer, though, does not mean that all members of the home use that computer in the same way. Today's Generation Y, which spans people aging anywhere from 15 to 30, is more likely to be on that computer. They're also more likely to see the work of an online advertising company on a smartphone than their parents are.
As any online marketing company knows, the goal of an ad is to meet the viewer where they're most likely to be found. Millennials aren't regular listeners of the radio, because they usually employ a smartphone app for streaming music instead. They're likely to view television programs on an on-demand basis using their laptop or tablet, shying away from traditional TV. When it comes to Internet usage, though, it just isn't hard for an advertising company to find a Generation Y audience that's willing to listen and inclined to click.
3. The Success of Online Advertising to Millennials Can Be Tracked
The great thing about online advertising is that its effectiveness can be tracked. That's not quite true in television and radio that, at best, allow for advertising to be tracked using surveys. In the online world, every single advertising impression and effectively click can be tracked, and it can even be paired with demographic data when the ad in question is displayed on social media sites like Facebook.
In effect, this makes it easier to launch a very "smart" campaign. Once it's understood who is clicking on the advertisement, and whether or not the ad is resonating with the most important demographic, smart adjustments can be made so that the ad gets better exposure and is more effective for the advertiser and the company whose products rely on the ad itself. In a way, this gives companies a better bang for their buck than other forms of advertising, especially if their products and services are uniquely suited to a younger and more tech-savvy audience.
4. Generation Y is Used to Online Ads and Actually Expects Them
Many older customers don't click on online advertisements because they're simply uncertain of the outcome. Many people who are older in age feel that online ads might be a "scam" or that they might harm their computer. Conversely, Generation Y knows that an online marketing company is almost always harmless when its ads are clicked, and they know that they can often engage in some really great sales and promotions by following through with the advertisement.
Because this younger generation basically grew up around online advertisements, their demographic group is best suited to click on those ads, engage with them in a meaningful way, and produce real results for the company who is using the advertisement to promote a product, a service, or a limited sale. This leads to smarter spending of advertising dollar and a more visible campaign overall.
5. Online Ads Can Be Deployed Across Multiple Platforms
The great thing about online ads is that they can be showcased on Facebook, Twitter, and Pinterest, while also appearing in smartphone applications and on other popular websites in the Generation Y demographic group. This universal appeal makes the ad predictable and comfortable, enhancing its visibility and leading to better click-through rate for the company whose products are being advertised.
With universal ads on every platform, of course, companies are more likely to reach their target Generation Y customer, whether they prefer Facebook and Twitter, Pinterest and Tumblr, or smartphone apps that connect to major newspapers and streaming music sites. In any instance, the ad is available and likely successful.
A Growing Market of Tech-Savvy Online Buyers
The Millennial Generation, or Generation Y, is easily the savviest online generation. They're also the most likely to click online ads, purchase products using the Internet, and recommend a company's services or products using their social media accounts. For advertisers and their clients alike, that represents a great formula for success.
The potential benefits of reaching customers online are numerous, and the number of ways to do so is seemingly growing by the day. With that in mind, it's worth examining exactly why an advertising company would target Millennials more via digital and social media than via any other medium.
1. Generation Y is Far More Tech-Savvy than Other Groups
An Internet marketing company is probably aware of at least one thing: There is no demographic group more proficient in today's tech devices, software solutions, and popular websites, than the Millennial Generation. This generation has grown up with technology as it has matured, easily handling everything from early personal computers to today's iPads and Android smartphones. They've done the same with the Internet, following it as it transformed from instant messaging and email to social networking and status updates.
An online advertising company will take advantage of this, catering to those who know how to interact with an online advertisement and use it for their benefit. Older demographic groups can still be targeted by an Internet advertising company, but they're far less likely to see the ad, and even less likely to interact with it in a meaningful way.
2. Millennials are More Likely to Be Online
Most households in the United States have a computer, as any Internet advertising company can tell its clients. Just because a "household" has at least one computer, though, does not mean that all members of the home use that computer in the same way. Today's Generation Y, which spans people aging anywhere from 15 to 30, is more likely to be on that computer. They're also more likely to see the work of an online advertising company on a smartphone than their parents are.
As any online marketing company knows, the goal of an ad is to meet the viewer where they're most likely to be found. Millennials aren't regular listeners of the radio, because they usually employ a smartphone app for streaming music instead. They're likely to view television programs on an on-demand basis using their laptop or tablet, shying away from traditional TV. When it comes to Internet usage, though, it just isn't hard for an advertising company to find a Generation Y audience that's willing to listen and inclined to click.
3. The Success of Online Advertising to Millennials Can Be Tracked
The great thing about online advertising is that its effectiveness can be tracked. That's not quite true in television and radio that, at best, allow for advertising to be tracked using surveys. In the online world, every single advertising impression and effectively click can be tracked, and it can even be paired with demographic data when the ad in question is displayed on social media sites like Facebook.
In effect, this makes it easier to launch a very "smart" campaign. Once it's understood who is clicking on the advertisement, and whether or not the ad is resonating with the most important demographic, smart adjustments can be made so that the ad gets better exposure and is more effective for the advertiser and the company whose products rely on the ad itself. In a way, this gives companies a better bang for their buck than other forms of advertising, especially if their products and services are uniquely suited to a younger and more tech-savvy audience.
4. Generation Y is Used to Online Ads and Actually Expects Them
Many older customers don't click on online advertisements because they're simply uncertain of the outcome. Many people who are older in age feel that online ads might be a "scam" or that they might harm their computer. Conversely, Generation Y knows that an online marketing company is almost always harmless when its ads are clicked, and they know that they can often engage in some really great sales and promotions by following through with the advertisement.
Because this younger generation basically grew up around online advertisements, their demographic group is best suited to click on those ads, engage with them in a meaningful way, and produce real results for the company who is using the advertisement to promote a product, a service, or a limited sale. This leads to smarter spending of advertising dollar and a more visible campaign overall.
5. Online Ads Can Be Deployed Across Multiple Platforms
The great thing about online ads is that they can be showcased on Facebook, Twitter, and Pinterest, while also appearing in smartphone applications and on other popular websites in the Generation Y demographic group. This universal appeal makes the ad predictable and comfortable, enhancing its visibility and leading to better click-through rate for the company whose products are being advertised.
With universal ads on every platform, of course, companies are more likely to reach their target Generation Y customer, whether they prefer Facebook and Twitter, Pinterest and Tumblr, or smartphone apps that connect to major newspapers and streaming music sites. In any instance, the ad is available and likely successful.
A Growing Market of Tech-Savvy Online Buyers
The Millennial Generation, or Generation Y, is easily the savviest online generation. They're also the most likely to click online ads, purchase products using the Internet, and recommend a company's services or products using their social media accounts. For advertisers and their clients alike, that represents a great formula for success.
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Advertising Company the Choice for X & Y Generation
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