Why Posting Spam Blog Links are Blackhat Techniques

In the world of Search Engine Optimization (SEO) there are two types of marketers: blackhat and whitehat. Whitehat operations follow SEO guidelines set forth by large search engines such as Google, enhance user experience, and are ethical in nature. Blackhat SEO operations are exactly the opposite; they break one or more SEO guidelines, disrupt user experience, and/or misrepresent content. One blackhat SEO tactic is to post spam blog links, meaning to post a comment on a blog not because there is a genuine interest but because the person posting the comment wants to link back to his or her own website or client's website. This is not only unethical but can cause serious retribution for the website being linked to. Below is a brief overview of why posting spam blog links is a blackhat technique and why it is never wise to work with an internet marketing company who utilizes this tactic.

Spam Blog Links Break SEO Rules

SEO rules are in place for many reasons, all of which are intended to protect website owners from spammers and other unethical marketers who attempt to gain web traffic via deceptive means. Much of what is now disallowed in SEO marketing was at one point allowed, but people went overboard, thus blocking the ability of well-meaning and ethical online sellers and website owners to be found by search engines.

Most people who own or operate websites or otherwise conduct business online are aware that there is a direct relationship between the number of incoming links a site has and that site's ranking on most major search engines. The more incoming links, the better it is for the website being linked to.

Because of this, one blackhat method of obtaining search engine traffic used by an unethical internet marketing company would be to post comments on other people's blogs and link it back to the target website. While this does create an incoming link for the website, it is also very obnoxious and unethical. The problem is that organic or whitehat SEO methods often take some time to generate traffic, so when people rely on an online advertising expert, that internet advertising company is going to want to obtain the biggest results, quantitatively, in the quickest amount of time.

However, blackhat methods, in the long run, actually tarnish the reputation of websites associated with them. By posting spam links in blog comments, website owners or the online advertising company that utilizes that tactic can be easily detected by search engines and the website can then receive penalties from search engines, reducing the amount of traffic sent there.

Posting in blogs in and of itself is not a blackhat method. However, posting solely for the purpose of creating a link is. There is a difference between posting a legitimate comment and having your website in your signature and posting "This was a great video, check out this link." on a blog post. One is a genuine comment and is a great way to network and the other is clearly an attempt to create inbound links.

Spam Blog Links Disrupt User Experience

Another reason that spam blog links are a blackhat method of SEO marketing is that they disrupt the user experience of the blog on which the links are posted. Blog owners work very hard to create valuable content for their readers so that they can create a loyal fan base. While most of the time comments not associated with or directly related to the content it is responding to doesn't chase off viewers, it can make the experience of readers very frustrating as they often have to search through the spam comments to read what other fans of the blog or followers have written.

Blogs are very much their own world and many of the fans like to communicate with each other because all of the followers tend to have something in common. Spam blog links and spam comments seriously disrupt that interaction and are very obnoxious for those genuinely interested in the content of the blog and in discussing it.
When an internet advertising expert or online advertising company decides to use this blackhat method in order to obtain traffic for their clients, the end result is exactly the opposite of what a true internet advertising expert should be seeking for clients. Blackhat SEO marketing tactics, whether used by an internet marketing expert or the website owner, will only result in negative action by search engines, usually in the form of limiting or eliminating traffic sent to the website in question.

Spam Blog Links Misrepresent Information

Even if every word of the comment posted is true in regards to what is on the website associated with the posted link, it is still a misrepresentation of the content therein. For instance, if a website owner or an internet advertising company goes to the blog of a vegetarian chef and posts a comment that reads "This was a great post, check out this similar website" and links to another website about cooking, even if the content is almost identical in subject matter, it can easily lead readers to believe that the two sites are in some way related. This is clearly a misrepresentation.

In addition to that, the sheer fact that most of the time those who post spam blog links are really not interested in engaging with the readers of that blog and are solely trying to establish incoming links to their website is a misrepresentation in and of itself.

A true online advertising expert would never resort to a tactic such as this as it is unfair to the blog owner and its readers and is unethical in the world of SEO marketing. Instead, he or she would rely upon whitehat SEO marketing techniques that result in steady, consistent, ethical attention of search engines and the traffic developed.

When in Doubt

If you are working with an internet advertising company or an online advertising expert who is not forthcoming with the methods utilized in order to obtain traffic, always think twice. Additionally, if you become aware that blackhat methods, or even methods you question, are being used in order to obtain traffic for your website, do not hesitate to speak with your marketing representative about it and switch companies if need be. Unethical means of obtaining traffic almost always lead to negative results for the website owner, regardless of who used the unethical means to obtain it. Always seek out a whitehat internet marketing expert and rely on steady and reliable Pure Organic SEO results.

Pure Organic SEO Is Smart Internet Advertising Company

SEOTOPFUEL L.L.C. Family of Companies which in Smart Internet Advertising Company and Smart Website Design Company all practice what they preach. The best link is one where the content is both relevant and fresh written by you. We provide Smart Content Optimization and Search Engine Marketing to all business desiring to make a footprint in the market place. Call now and ask about our new client special which includes a Smart Market Evaluation of your website and competition. Call now at 877-SEO-1988 and ask for Jim Gonzales our Internet Advertising Expert and CEO.

Online Advertising Compliments Offline Advertising

If you are a business owner, you know that a large portion of your operating budget goes toward advertising and marketing your brand. You may already be doing traditional types of advertising to market your business - like radio or television spots and newsprint ads. Since the goal of marketing of your business is making sure your message reaches as many people as possible, you may be thinking that those radio spots, television ads or printed promotional materials mean that you have all your marketing bases covered. What you probably haven't realized, however, is how one type of marketing can greatly enhance the other.

If you have been in business a long time, you may have settled into a marketing peak where your advertising campaign really does not have the reach that it used to. Now days, people spend exponentially more time online than they do reading newspapers or listening to the radio so all your advertising efforts may be falling on deaf ears. If you aren't currently marketing your business online, now's the time to start - but don't be alarmed. You can still use those traditional methods of advertising, but an online advertising company can show you how advertising your business online can compliment your current offline marketing campaign.

First of all, your website needs to be search engine marketing friendly. That means you want to incorporate quality content with relevant keywords into your site, which will improve its visibility in the search engines. Getting an Internet marketing company to help you with your search engine marketing efforts like strategic ad placement and online advertising will greatly improve your website's search engine results. That improvement means more website traffic and more website traffic means, you guessed it, increased sales and an expanded customer base.

Next, you want to be continuously cross-promoting your business to keep the wheel of opportunity turning. An Internet marketing company will explain to you how merit based backlinks to your website also help with its search engine placement and subsequently increase website traffic as well. That's where having social media accounts like Facebook and Twitter along with a blog for your business, both will compliment your online marketing efforts, as any smart online advertising company will tell you. They all encourage writing stimulating content which links back to each other and all the links subsequently point to you, which will only improve your search engine ranking even further.

Promotions, giveaways and other incentives to visit your business are all great ways of garnering interest in your brand. Through these promotions is how you can tie all of your marketing methods together so that they work in tandem for you - not against you. For instance, you may be offering a discount off purchases of more than a certain dollar amount. Or you might be giving away a prize to the first number of people to place an order with you. Customers can enter to win via your website. An Internet advertising company can show you how to advertise your promotion using those traditional methods of offline marketing that you're accustomed to bring those newsprint readers, television watchers and radio listeners online to your website.

An Internet advertising company can show you how it works in tandem, but in reverse, too. You can have the same type of promotion on your website, but instruct your visitors to tune into those radio and TV ads or to read their local newspaper to find out how to win, how to enter or what they need to do to participate. This way, none of your advertising dollars are being wasted because people are utilizing all of your chosen methods to find the information they need about your business and your brand.

Don't be content to think that your current methods of marketing will always be as effective as they have been in the past. Times are changing and so are the ways that people receive information. For any marketing tactic to be effective, you have to take it to where the people are, not sit around hoping that they come to you. These days, the Internet is where the bulk of the people are and that's where your business and brand should be, too. Online marketing may seem scary at first, but if you seek the advice of an experienced and qualified online advertising firm, it's not such a daunting task after all. Finding the happy medium of offline and online advertising that is most beneficial to your business is the key to any successful marketing strategy. We can help you find that happy medium that will ensure the success of your marketing efforts for many years to come.

Smart Internet Advertising, the Premier Foundation of SEOTOPFUEL L.L.C.

The key cornerstone in our marketing strategy at SEOTOPFUEL L.L.C. is to embrace a new generation of marketing and advertising online. Both www.seotopfuel.com and www.smartinternetadvertising.net are here to help you by working with you on your existing advertising ventures. We are an online advertising company that specializes on the distinguishable differences between an Internet Marketing Company and an Internet Advertising Company. Call today and take advantage of our new client special $499.00 which includes a Free Market Evaluation, Free Evaluation of your website, and competition. It all begins with a call to 877-SEO-1998.

Online Advertising is Smart Internet Marketing

Advertising has been a part of the Internet almost since the public first discovered this once new technology. Today, online advertising has grown to include both traditional platforms such as websites to emerging social media platforms. Advertising online is no longer relegated to a fixed location thanks to smartphones and other mobile devices. Clearly, there is a prime opportunity to reach plenty of potential customers. The goal of online advertising companies is to create a cohesive marketing plan that takes advantage of each marketing platform in a way that gets results, which translates to brand awareness and revenue.

The Role of Internet Advertising Companies

Internet advertising companies have done more than just witness the boom of the Internet over the past decade. These online advertising companies have become an integral part to helping businesses find success with all of the online resources available to so many of the consumers these potential customers are already accessing on a daily basis. Advertising online is just as essential as effectively using traditional platforms such as television and radio. Internet advertising encompasses the following marketing tools:

• Websites
• Blogs
• Social media
• Email
• Mobile devices

The role of online advertising companies is to assess which platforms work best for reaching the desired target audience. This target audience must be defined first before a cohesive plan can be put together. Once the target audience and related online marketing goals have been determined, it's time to get to really get to work.

Internet Marketing Plan

Any successful Internet marketing company isn't going to promise immediate results. It's easy to get overwhelmed when putting together an Internet marketing plan. There is a tendency to drift towards social networks, but this isn't always the best approach for every business. An Internet marketing plan is likely to include:

• A well-designed website - is a must for any business doing business online. Having Smart Content is king when it comes to advertising online. These days a well-designed website must include well written content sprinkled with strategic keywords and phrases to boost your search engine optimization (SEO) designed to increase relevancy for search engine rankings.

• Email marketing - Email is still a very effective way to reach a specific audience. Emails can also be a good way to distribute marketing materials such as newsletters and eBooks. Again, the focus is going to be on writing content that gets to the point. Emails for marketing purposes should include links to a company's main website, blog, and social platforms for maximum effectiveness.

• Online ad placement - Ads can be placed just about anywhere online. This typically includes social media sites such as Facebook and Twitter and banner ads placed on websites likely to be frequented by a company's target audience. A youth-oriented company, for instance, may choose to place banner ads on music downloading sites.

• Social media marketing - If a business is new to social media, it may be best to try a few platforms first before diving in any further. Facebook, Twitter and LinkedIn are the most popular social platforms for business. Fresh, engaging content is the key to success with any social media marketing efforts.

An Internet marketing company can sort through all the possibilities and come up with a plan likely to get results. A marketing plan is going to be very detailed. However, it is important to realize that any marketing or advertising plan is never set in stone. Adjustments will likely need to be made as results are measured and assessed.

Cost-effective Advertising

Online advertising can be a highly effective and cost-effective advertising method. While the Internet does present an easy way to reach a very specific audience very quickly, it isn't a magic solution. Just having a website or having a Facebook account isn't going to produce results without a solid plan. When compared to other advertising methods, advertising online can be extremely cost-effective.

While online advertising companies charge a certain fee for their services, the results are likely to pay for themselves many times over. Some Internet advertising companies take care of everything while others only provide a basic setup and let the client take care of the rest. Factors to consider when choosing an Internet marketing company include:

• How much of a company's business is done over the Internet
• How much a company has budgeted for online marketing and advertising
• How much potential a company has to expand into other markets

Measure, Reset, Repeat

Online marketing isn't something that is done once and that's it. Results need to be measured. If something isn't working, strategies need to be analyzed and reset. The process is then repeated and measured again. Even when the desired results are being achieved, it is still important to keep track of factors such as:

• Number of visitors to all Internet advertising platforms (websites, social sites, etc.)
• How long a visitor stays on a page and what particular sections they visit
• Number of conversions from casual visitors to actual customers making a purchase

Internet advertising is a must in today's competitive marketplace. Whether a business just opts for a well-designed website or decides to jump into social media marketing, online marketing and advertising companies play a vital role in achieving success when it comes to attracting customers. There is no one-size-fits-all approach to online advertising. Expectations should be kept in check and goals should be attainable. With a well-crafted marketing strategy in place, the Internet can be a cost-effective marketing tool.

The Answer for Online Advertising Companies

SEOTOPFUEL L.L.C. Family of Companies is here to bring you to the next generation in advertising by embracing Smart Internet Advertising Methods. Visit our sites and know why we are the leaders in Smart Internet Advertising among the Online Advertising community.  Please visit www.seotopfuel.com and www.smartinternetadvertising.net to know the difference of Smart Internet Advertising Experts, or call 877-SEO-1998 today. Ask for Jim Gonzalez, CEO of SEOTOPFUEL L.L.C.

Why Creating Unique Content is Smart Internet Advertising

For as long as business has sought to gain the attention of potential customers, there have been advertising companies of one sort or another. Therefore, as Internet Advertising Companies and their methods have evolved and so have the Smart Marketing Concepts used to make Online Advertising even more effective.

With the advent of the Internet, the phenomenon of smart content marketing has become king as savvy X and Y generation consumers have become more attuned to how search engines work to provide them with the products and services they desire.

Fingers Doing the Walking...Still

Throughout the history of advertising, those who develop the concepts, write the copy, create the graphics, and much more have endeavored to think from the perspective of the consumer. This ability to "get into their minds" has allowed search engine advertisers to create some of the greatest and most successful promotional campaigns in history. Another benefit of this idea, however, is with the current trend in advertising online companies.

Today, the "let your fingers do the walking" idea isn't applied to the phone book any longer; it's done on the keyboard, which allows consumers to find the products and services they are searching for. And instead of betting your campaign on a few carefully chosen headlines or body copy, the idea has come "content," and the better the words you choose for that content, the better.

Filling the Bill

Key to creating effective online advertising is original content. This presents both a unique challenge as well as a unique opportunity. With advertising companies of previous years, it was largely enough to get the consumer's attention with a headline, then perhaps a limited amount of body copy. Not anymore. An Internet advertising company, and Smart SEO Tools do a considerable amount of the work for you, then once the consumer has reached your page it's the content that keeps them there and makes the sale.

Today's online advertising methods are a lot like direct mail appeals of yesteryear, with their mounds of copy that attempted to make the sale after the cover appeal of the mailer convinced you to open the message. Once you had the direct mail piece opened, the consumer would, hopefully, read the copy and welcome the message.

Therein lies the power of an online advertising company that can deliver not only the optimized copy to get the advertiser's message to the top of the consumer's search results, but with original and compelling content, the advertiser is in control of the sale.

Advertising Online, Made Easier

At first glance, most people might consider a lot of these advertiser driven options to be a disadvantage, but the truth is that in the hands of the right internet advertising company, they are a ball of clay there for their masterful shaping.

Just as with advertising methods of the past, online advertising means optimizing the tools you have to create as much control over the buyer's decision as possible. Unlike what most people believe, this means more control, not less. And not only that, but with online advertising methods, the advertiser can quickly determine how many and of what types of "hits" he or she has received in response to their message.

More, not Less

Also contrary to what most people believe about online advertising, Smart Internet Advertising Methods allow message providers the opportunity to provide a more comprehensive level of information to the recipient. By advertising online you can:

Get their attention. Where else can you create such a compelling story about your business where consumers will not only ask for your message via the search engine, but will probably be inspired to see, read, and hear the message about your business via your website?

Stir interest. Where else can you have the opportunity to sell your product or service without the noise created by other advertisers who are competing for your customer's attention at the same time as you, which is the case with many other advertising methods?

Educate. Where else can you place as complete and compelling an advertising message in front of your customer as one created by an experienced online advertising company? The advantages of this approach, is that a more complete and compelling advertising message can be delivered than could ever be transmitted through a print ad or even a broadcast advertising medium.

Inspire action. What other advertising medium allows you to present your company's message in a form that could only be delivered better than a salesperson standing in the presence of the consumer to sell your product. That's the net effect of using an online advertising company to its full effect. Not only can you present your message in writing, but with accompanying sounds and visuals to stimulate the website consumer.

Show where they can get more information and buy. Online advertising can give your potential client the opportunity to respond immediately to your advertising message. No longer do you need to wait to see whether your message will be responded to via their action. An Internet advertising company can provide you the complete tools that will give consumers the ability to respond immediately to your message, and if you desire, to make the purchase even before they leave your webpage.

Best and the Brightest

The truth is that there are many online advertising agencies available who can create effective promotional campaigns. Unfortunately, when it comes to creating advertising that is specifically designed for use on the Internet, you will need to enlist the services of a Smart online advertising company that is knowledgeable and experienced not only with advertising but with its use on the Internet.

Smart Internet Advertising Company is Only a Click Away

Smart Internet Advertising Company, a subsidiary of SEOTOPFUEL L.L.C., is more than happy to assist you in choosing the right online advertising campaign to increase on brand awareness, product recognition, and client acquisition. Visit one of our sites today at www.seotopfuel.com or www.smartinternetadvertising.net and ask about our new client special. The faster response is to call now at 877-SEO-1998 and ask to speak to a Smart Internet Advertising Expert.