Why Advertisers are Targeting Generation X & Y Online

When an online advertising company wants to effectively bring in younger customers, they immediately take to the Internet and cater to today's "Millennial" generation through a number of online avenues. That's because an astute advertising company knows this market well: They're more likely to own tablets and smartphones than their older peers, and they're more likely to routinely engage with social media than any other demographic group currently targeted by an internet marketing company.
The potential benefits of reaching customers online are numerous, and the number of ways to do so is seemingly growing by the day. With that in mind, it's worth examining exactly why an advertising company would target Millennials more via digital and social media than via any other medium.
1. Generation Y is Far More Tech-Savvy than Other Groups
An Internet marketing company is probably aware of at least one thing: There is no demographic group more proficient in today's tech devices, software solutions, and popular websites, than the Millennial Generation. This generation has grown up with technology as it has matured, easily handling everything from early personal computers to today's iPads and Android smartphones. They've done the same with the Internet, following it as it transformed from instant messaging and email to social networking and status updates.
An online advertising company will take advantage of this, catering to those who know how to interact with an online advertisement and use it for their benefit. Older demographic groups can still be targeted by an Internet advertising company, but they're far less likely to see the ad, and even less likely to interact with it in a meaningful way.
2. Millennials are More Likely to Be Online
Most households in the United States have a computer, as any Internet advertising company can tell its clients. Just because a "household" has at least one computer, though, does not mean that all members of the home use that computer in the same way. Today's Generation Y, which spans people aging anywhere from 15 to 30, is more likely to be on that computer. They're also more likely to see the work of an online advertising company on a smartphone than their parents are.
As any online marketing company knows, the goal of an ad is to meet the viewer where they're most likely to be found. Millennials aren't regular listeners of the radio, because they usually employ a smartphone app for streaming music instead. They're likely to view television programs on an on-demand basis using their laptop or tablet, shying away from traditional TV. When it comes to Internet usage, though, it just isn't hard for an advertising company to find a Generation Y audience that's willing to listen and inclined to click.
3. The Success of Online Advertising to Millennials Can Be Tracked
The great thing about online advertising is that its effectiveness can be tracked. That's not quite true in television and radio that, at best, allow for advertising to be tracked using surveys. In the online world, every single advertising impression and effectively click can be tracked, and it can even be paired with demographic data when the ad in question is displayed on social media sites like Facebook.
In effect, this makes it easier to launch a very "smart" campaign. Once it's understood who is clicking on the advertisement, and whether or not the ad is resonating with the most important demographic, smart adjustments can be made so that the ad gets better exposure and is more effective for the advertiser and the company whose products rely on the ad itself. In a way, this gives companies a better bang for their buck than other forms of advertising, especially if their products and services are uniquely suited to a younger and more tech-savvy audience.
4. Generation Y is Used to Online Ads and Actually Expects Them
Many older customers don't click on online advertisements because they're simply uncertain of the outcome. Many people who are older in age feel that online ads might be a "scam" or that they might harm their computer. Conversely, Generation Y knows that an online marketing company is almost always harmless when its ads are clicked, and they know that they can often engage in some really great sales and promotions by following through with the advertisement.
Because this younger generation basically grew up around online advertisements, their demographic group is best suited to click on those ads, engage with them in a meaningful way, and produce real results for the company who is using the advertisement to promote a product, a service, or a limited sale. This leads to smarter spending of advertising dollar and a more visible campaign overall.
5. Online Ads Can Be Deployed Across Multiple Platforms
The great thing about online ads is that they can be showcased on Facebook, Twitter, and Pinterest, while also appearing in smartphone applications and on other popular websites in the Generation Y demographic group. This universal appeal makes the ad predictable and comfortable, enhancing its visibility and leading to better click-through rate for the company whose products are being advertised.
With universal ads on every platform, of course, companies are more likely to reach their target Generation Y customer, whether they prefer Facebook and Twitter, Pinterest and Tumblr, or smartphone apps that connect to major newspapers and streaming music sites. In any instance, the ad is available and likely successful.
A Growing Market of Tech-Savvy Online Buyers
The Millennial Generation, or Generation Y, is easily the savviest online generation. They're also the most likely to click online ads, purchase products using the Internet, and recommend a company's services or products using their social media accounts. For advertisers and their clients alike, that represents a great formula for success.

Smart Internet Advertising Company the Choice for X & Y Generation

SEOTOPFUEL L.L.C. Founder and CEO and Smart Staff are well versed in targeting all demographics with a team of Smart Internet Consulting Staff that follows his direction. Advertising venues may have changed but the end results are always the same, acquire more clients and increasing bottom-line profits. Call our Smart Internet Advertising Consultants today and learn why we are #1 for Smart Internet Advertising Company.  Call 877-SEO-1998 or visit www.smartinternetadvertising.net.

Online Advertising Companies Increase Offline Traffic to Your Business Locally

The digital information age has changed the way that people work, live and play. Because of this, savvy businesses partner with online advertising companies who have embraced all of the ways in which potential customers may be found. The fact that people read very little newspapers and magazines are a clear indication why traditional advertising venues have seen a slump. When circulation is down, the advertising is obviously not going to be as effective.

New Digital Media

No matter the size or industry of a business, it is no secret that an Internet marketing company uses essential tools that leverage the fact that more consumers tend to be online than ever before. The best thing about this marketing trajectory is that it is not necessary to begin from scratch when developing a new online marketing plan. An astute online advertising company professional can help any company transition numerous offline advertising methods into solid web promotion tactics.

Statistics

Many a respected Internet marketing company has found that at least 85 percent of all consumers continue to use the Internet as a resource to find local businesses. This is why search engine advertising has become such an effective way to allow targeted consumers to find any company. In fact, Google studies have revealed that paid search advertising tactics have shown to significantly boost website visits, even among high organic listings. Also, when an online advertising company helps a business to optimize its search advertising campaign, any company can get the most out of its marketing efforts by generating even more local leads than from venues such as the Yellow Pages.

Creating Buzz

Running any successful business marketing campaign involves creating local buzz both online and in the community. This means that methods must be designed to attract target customers to both websites and physical locations. Competition in local markets will continue to pull away many potential customers. However, with an excellent, modern and regularly updated marketing strategy in place, local patrons will become more aware of any business existence. Rather than deal with potential low customer sales, online advertising companies use every technique possible to help boost local traffic, thrive and grow businesses.

Mobile Marketing

Local advertising has become synonymous with mobile marketing. One of the reasons that consumers have been spending so much more time online is because they can. Mobile devices are what make this possible. Since consumers are searching through their mobile devices for local businesses, an Internet advertising company will ensure that businesses are visible so that consumers may actually find them. Otherwise, businesses could be missing out on reaching far more local customers.

Online Reviews

Online reviews are a similar strategy to comment cards. While they are still useful, what sets online reviews apart from cards is that they have the potential of going viral. This can increase business exposure exponentially. In fact, a viral online review campaign can become so valuable that the ideas from prospects and customers not only helps the business reputation, but can be used to develop new strategies, products and other offerings in order to better serve the public.

Reputation Management

Asking customers to leave reviews about the local business online can significantly build the most positive web presence. Once this is in place, a reputation management strategy can help to monitor customer satisfaction so that any issues can be resolved before they damage a business reputation. This is the most effective way to run any online business review campaign. Also, by knowing what others are saying about the business, companies can change their direction to a more lucrative strategy, rather than waste time on something the public does not appear to be interested in.

Display Ads

While billboard and TV ads are cost prohibitive for most businesses, online display advertising can help share the brand in more meaningful ways. This is because online display ads allow businesses to build brand awareness with more targeted and immediate audiences. It also helps companies measure results far more effectively.

Virtually every Internet advertising company now delegates more marketing spend on display ads than in the past, evidenced by a growth of around 24.1 in recent years. Any firm that is not targeting consumers with online display advertising is missing out, since the competition most certainly probably is. In order for any business to stay competitive in the mobile marketplace, they must invest in online display ads.

Email

While many firms still use direct mail with successful results, its sister method - email, is also as effective as ever. Each time a customer comes into a store; there is a chance to continue a business relationship with them by collecting their information to send them specials and other interesting tidbits to keep them interested in the company.

According to recent studies, the Internet advertising company expert has long since shifted their spend to focus more upon online advertising. It is actually easy for any company to do this, since much of what is already being used in print can be implemented through email marketing.

Transitioning to Digital Marketing

Virtually every traditional form of direct mail advertising such as print ads, flyers, circulars, brochures and coupons can be transferred into the online digital landscape. Also, the reach for this market is significantly higher than that of physical print ads alone. Given the advent of mobile phones and devices, this is a market that has more possibilities than ever.

Using an online advertising company not only helps businesses get and stay more competitive, but it makes the entire marketing effort more efficient. When data is stored digitally, it can be used in numerous ways. This also safeguards the data and makes it accessible from anywhere and at any time when cloud processes are used.

Also, online marketing platforms track click-through rates in order to evaluate the content platforms that work best. This allows for online advertising companies to focus more of their energy and client’s advertising spend on actual lead generation with measurable marketing efforts online.

Starting Local Requires a Nationally Recognized Company

One of the world’s leading premier internet advertising companies which focus on Smart Internet Advertising is Smart Internet Advertising Company, A division of SEOTOPFUEL L.L.C. Internet Marketing Companies are not a dime a dozen for the ones who produce what they promise measureable results with organic methods of Search Engine Optimization or Paid Advertising (SEM). Visit our sites at www.smartinternetadvertising.net or www.seotopfuel.com. If you require immediate assistance and would like to get started on Smart Internet Advertising Methods then call 877-SEO-1998.

Smart Internet Marketing Companies Build Brand Awareness

When developing a customer base, businesses always need to remember to spend some time working on brand awareness. An Internet marketing company needs to have a strong brand to be successful online. Many Internet readers visit the same websites every day. If the advertising company does not have brand recognition, they will miss out on this daily foot traffic.

What is Branding?

According to the American Marketing association, a brand is a combination of designs, symbols or names that signify a specific seller. In the real world, a brand defines what the company is. It is one of the surest ways to ensure customer loyalty and branch out into new markets. To be successful, the brand must confirm the credibility of the online advertising company. It should relay a clear message and connect with the viewers. With so many ecommerce sites and advertising methods online, customers are inundated with offers for cheap, unmemorable goods. To stand out from the crowd and create return customers, a business must develop a brand.

Types of Brand Awareness

In practice, there are two main kinds of brand awareness. The first type is known as aided awareness. This means that if prompted by a list of companies, a customer would recognize a specific business. With immediate brand recall, a customer recalls a specific brand name if a product category is mentioned. Both of these kinds of brand awareness are extremely important for a business that is interested in increasing its customer base. In a storeroom, aided awareness is critical because multiple types of a product will be present. For online brands and services, immediate brand recall is important to develop since customers will have to recall the site in order to return to it.

Ways to Build Brand Awareness

A smart online advertising company, can assist a business in creating a brand. The most common ways to do this is through online advertisements. Although this has been the primary method for a number of years, businesses have started to branch out in recent times. An Internet marketing company may advice an ecommerce site to use social media to attract clients. With social media, companies have inexpensive profiles where they can share information about products or sales. Social media is an excellent source of marketing because it allows companies to post questions and receive immediate feedback. It brings the company’s name into the household and lets each customer interact on a personal level with the business. Companies can also start blogs, use word-of-mouth or physical advertising methods to create their business’s image.

Using Social Media for Branding

A smart advertising company will first develop a social media account for their business. According to statistics, 85 percent of customers expect a company to have a social media page. If a page is not created, there is always a possibility that an outsider co-opts the brand by making a fake page for it. Some of the best social media sites are Facebook and Twitter. Both of these sites allow businesses to reach out instantly to their customer base. They can update their profile with new products and post articles related to their company.

Any internet advertising company that uses social media has to avoid a few common pitfalls. The largest issue faced by companies is feedback. Often, businesses ignore negative or positive feedback from online customers. This makes the company appear uncaring and can harm their bottom line. Worst of all, it makes the business miss out on a valuable source of information. Online feedback can be used to market new products, develop new ideas and figure out the best way to target sales. If a poll of Facebook fans is conducted, the company can instantly figure out how well their new product will perform. This gives them a chance to modify their product or stop selling it before they invest any more money. With positive feedback, companies can also decide to enhance a particular product line or modify existing sales. Instead of paying for taste tests or opinion polls, companies can conduct their own for free on a social media site.

Smart Blogging to Create Brand Awareness

An Internet advertising company will typically recommend that a business set up its own blog. Blogs are excellent branding tools for a few reasons. They allow customers to learn more about the company and its vision. It also lets the company reach out to customers about the benefits of its product. If a customer does not know the products benefits, it is essentially the same as the benefit not existing. Informative posts about the business help to add product value and increase brand recognition among consumers.

One useful thing about blogs is their ability to garner foot traffic to the websites. If the blog is suitably optimized for keywords, it will rank higher in the search engines. This means that a customer searching for that topic is more likely to find the blog and the business. This translates into higher sales and greater brand awareness among Internet users.

Preventing Brand Issues

If an Internet advertising company does not create a website, social media page or blog, it allows other users on the Web to step in. Anybody on the Internet could create a Web page with the brand name. If the true company does not create their own sites, the fake sites will rank higher. This effectively allows someone else to co-opt the business’s brand. The easiest way to prevent this is by developing strong brand recognition from the beginning of the company’s creation.

Smart advertisers for businesses create a website and begin developing brand recognition. As long as the brand is properly managed, the company can increase its customer base and develop returning foot traffic to its Web page.

Trust The Brand of Smart Internet Advertising Company

Smart Internet Advertising Company is a subsidiary of SEOTOPFUEL L.L.C. Family of companies, which focuses on Smart Internet Advertising. Companies who wish to promote their business the Smart profitable method. Online Advertising is very competitive and you need a company that thinks outside the box of traditional advertising companies to increase on Brand Awareness and Product Recognition. Visit our sites www.smartinternetadvertising.net or www.seotopfuel.com to see how we can better assist you. The easier way is to just call us today and ask for our Smart Branding Team, call 877-SEO-1998.

Internet Advertising Companies Provide Internet Traffic

Many people may ask what the added value in engaging an Internet advertising company is. They may even view it as unnecessary expense on top of the already high cost of advertising in traditional media such as newspapers, television, and radio. Some even cling to the fallacy that the Internet is a passing fancy and therefore not worth spending money on. However, there are a number of very good reasons to engage an online advertising company to assist with marketing your business or your product. Online marketing got President Barack Obama elected and drove pop singers to the top of the charts. Imagine what it can do for your business!

Why hire an Internet advertising company?

Internet advertising companies don't last long if they don't provide results. These results have to be measurable, tractable, and easily understandable to people who don't know anything about Internet marketing. For example, most people don't know what KPI, PPC, and SEO are, and as a rule of thumb they don't care. However, saying a Facebook ad campaign went from three thousand likes to ten thousand in a week is a readily understandable and impressive measure of results. This at its heart, are what advertisers care about: getting results and a return on their investment.

Because of this, online advertising companies are geared to gather the acronym-rich data from campaigns and distill it into a simple report that tells what's working, what's not, and why. They can then make and implement suggestions for fixing it. If an Internet ad doesn't send a clear message or is annoying, these problems are fixable. Reputable companies will also give clients tutorials on how to check the figures for themselves and what these figures mean, making it easier to justify to the boss or the board how, where, and why this money is being spent and what the payoff is.

Internet advertising companies do a lot more than just throw ads up on sites and wait. Internet advertising demands a proactive approach for maximum effectiveness, and these companies are designed to do exactly that. By using keyword-rich content that draws traffic to a given site, link-building to help bring clients to your business through related third parties, and social media campaigns to get and hold public attention on your business, these companies assure your message gets to the people who need it most: potential clients!

It's not magic, it's smart business advertising.

Some commentators have equated online advertising companies’ practices to voodoo. They draw this parallel by assuming online marketing works by simply throwing words around to obtain a desired result. While there is some truth to this, it's no different than any other form of advertising. The idea is to get your company in front of prospective customers, and the best way to do that is by talking to them. This means words. However, online marketing is a lot more than just putting together the right words in the right way, but also targeting those words to draw the attention of your client base.

A reputable online advertising company takes the best of traditional advertising and marries it to the new realities of the Internet. An ad that once took two hundred words can now grab a customer's attention in a hundred and forty characters through Twitter. Video, animation, and fully interactive advertising are the new reality, and these companies specialize in creating marketing campaigns that get the right kind of attention while not "playing down" to the audience. Today's buyers are more savvy and sophisticated than ever, and there is a definite science behind creating a good Internet marketing scheme.

A Smart Online Advertising Company marries sociological and psychological knowledge and know-how to technology. By studying the behaviors of individuals and groups, your Internet advertising company can use the advanced interactive capabilities of the web to draw potential customers into an ongoing dialogue that makes them feel like valued members of your community. Unlike traditional media advertising that only allows for one-way information, the Internet is all about communication. This is where engaging Internet advertising companies becomes practical, because rather than simply telling customers why they should do business with you, active customer participation creates a sense of ownership in your company.

The Bottom Line

Anyone can set up a blog, a Facebook, a Twitter, or a YouTube page. Using these tools effectively requires more than just "point and click" knowledge, however. While "likes," "views," and "Tweets" can tell you that your message is getting out, translating that knowledge into actual revenue generated involves a lot more than just numbers, but most people don't have time to learn how to distill this information into usable cost versus investment data. More to the point is the fact that generating the right content to get the word out means writing well and understanding the ins and outs of Internet advertising.

This is the real value of an online advertising company. Their job is to manage the distribution and content of your message. This allows you to focus on managing your business and your customers, and delivering the great products and services you've worked so hard to put together for them!

Smart Bottom Line Advertising

Our Smart Companies’ divisions or subsidiaries of SEOTOPFULE L.L.C. are considered a next generation Advertising Company that focuses on Smart Online Advertising Practices to ensure your bottom line is in the black. Visit our sites today at www.seotopfuel.com or www.smartinternetadvertising.net or make the Smart Call Today 877-SEO-1998.