Effective Online Marketing Embracing Google Hummingbird Algorithm

About Online Advertising Companies

Using an online advertising company (also often referred to as an Internet Advertising Company or a Website Advertising Company) involves delivering promotional messages for a business and/or a product via the Internet. Internet Advertising Companies are currently a very popular choice for online advertising and have surpassed that of traditional media especially within the past two years.

The process of a Website Advertising Company works by first, a website publisher combining the designs with the message and then the advertiser putting it on display. Other options include using an agency, an ad serve which mechanically positions the advertisements and monitors their statistics or an advertisement affiliate company, which does promotional work for an advertiser.

However, in spite of the fact that online advertising is now enjoying an immense amount of popularity, many of their practices have been found to be debatable and as a result, online advertising companies are increasingly put at risk into mainstreaming. Additionally, online advertising profits may not effectively replace that of other publishers. As a result, many publishers are increasingly hiding the content behind a pay-wall (a system in which Internet users can’t access the website’s particular content without a paid subscription).

Utilizing a Smart Online Advertising Company to write unique original content enhances the process of establishing a constant flow of good information about your company being shared, liked and attracts readership. It also increases the chances of success for your business and/or products against competitors. One common solution is to integrate your advertisements into your company webpage as this is a very easy way to diversify generating revenue for your business.

About SEO Advertising Companies

If you’re looking to advertise your company online, using an SEO Company is an excellent solution provided they are an organic seo company. It is very cost effective while preventing many of the risk factors associated with a poor quality spam oriented SEO Company. The process of creating easy search navigation, integrating your engaging content so that it will show up as an advertisement on many related searches, is also a smart internet advertising method for generating revenue for your business. However, social signals along with some of the items mentioned above are key indicators to impress your readership, which pleases the search engines.

SEO (search engine optimization), SEO Advertising Companies modify or revise the content in order to more easily achieve higher results in search results and sometimes integrating pay-per-click system to ensure visibility with presence on a variety of search terms targeted at building brand awareness, increase product recognition, and increase client acquisition. Generally, the more visibility that any site or advertisement has with its various related search topics, the more visitors it will tend to have. Hence their name, SEO Companies consider the nature of what people generally search for, the general search words (or more commonly referred to as key words) that people use when conducting their search and which search sites are generally preferred by their target market. The process often involves editing the original content. However, there can be no better way than to add unique and original content towards a constant measure for success to enhance user experience.

The Pay-per-click (Paid Sponsored Ads), is a system in which the advertiser pays you whenever your advertisement is clicked on. This is also a very easy way to generate revenue for your business as they often charge a preset fee for this rather than trying to proffer on the keyword phrases. If you use this system, your advertisement will also be more likely to display on related search results as opposed to trying to direct the traffic exclusively to one site.

The disadvantage to using pay-per-click is that it can be at risk of what is referred to as click fraud or when a user, test script or another computer program imitates a legitimate web browser by giving the advertisement multiple clicks without any genuine interest in your services and/or products. Fortunately, Google and other search sites have been able to install counter mechanized systems in order to monitor against this by contenders and fraudulent web developers. Also, some of the search terms clients and their industries can have search terms which can be very costly even if it be for only a single click. Utilizing a Google Adwords Management Team can help, and ensure your costs are kept to a minimum as well as to ensure your site is well prepared to receive a high value score based on its content, navigational functionality, and overall user experience.

About Online Advertising Companies in General

To make your advertisement as effective as possible, you first need to consider what people will most likely be looking for when they conduct their search related to your services and/or products. For example, if you own a local private counseling practice, you would want to use your city and state as part of your phrase keywords. Also, if you specialize in a specific area such as substance abuse or depression, your potential target market will likely want to know that as well. Using an SEO Advertising Company and a Smart Internet Advertising Company who can write unique content site can be very helpful, you own the copyrights to the work and will be looked on as the expert when a client decides to use your services and/or buy your product(s).

About Google Hummingbird

Google announced the new Hummingbird algorithm as of late September 2013. By simple definition, a search algorithm is a “recipe” or “formula” that search engines process to produce your desired results when searching for information related to your inquiry. The new Hummingbird algorithm has been named for its accuracy and swiftness and is one of the newest solutions to making the answers to Internet search inquiries more specific and to generating better results.

Google Hummingbird is a change in the old algorithm but it doesn’t mean that the old ones have “died” out. It simply means that the new algorithm will still be using some of the old parts until those old parts have also been replaced by more upgrades. The most significant change is that the new Hummingbird algorithm is programmed to pay more attention to every single word that you type into the Google search engine. It has been reported that Google will pay close attention to search terms people type to arrive at your site, how many search terms you arrive on the first page for, the amount of times your site acquires a click through into your site, and how deep they go into your site, as well as bounce ratio’s in other words do they click through and immediately click the back button to navigate away to another search result. Social signals are also another important factor when perfecting your site to fit and be more in alliance with Google’s Hummingbird update.

About SEOTOPFUEL LLC & Smart Internet Advertising Company

Online Website Advertising Companies need to be Hummingbird Friendly

SEOTOPFUEL LLC and Smart Internet Advertising Company are the world’s leaders when it comes to Smart Internet Advertising Methods. Google has always been about improving the quality of content, quality of user experience, quality of website, and the quality of method a company embraces to earn their way to the first pages of search results. This is always and will always remain our keystone for making your company an online advertising success. An Online Website Advertising Company must focus on ways to improve your website to its clientele first, and then focus on how to impress the search engines second. Doing so in opposite fashion never yields positive results for the user, you, and the search engines. Hire the Best SEO Advertising Company in the world who knows about Online Advertising, and website advertising success. Call today and ask about our free website analysis for your website and competition, knowing the difference puts your company in the position of knowledge which we all know is an advantage of knowing what needs attention and how to fix those areas that require the specialty of an Internet Advertising Company. We employ Smart Online Advertising Experts on our staff and encourage you to poke their brains and learn why you need us, don’t just take our word for it, CALL NOW ask for Jim Gonzalez – CEO of SEOTOPFUEL LLC. Call 877-SEO-1998 or 800-WEB-9515.

Smart Content Management Optimization through Smart Internet Advertising Methods

Smart Content Management Optimization

Smart content management optimization is a savvy modern way to say that the words on your web page represent you, your company or your products very well. Having professionally optimized content means that your web page will show up in search engines when people are looking for the services and products your web page promotes. The key to understanding how to optimize and manage website content is to study writing, study the internet and learn how SEO works. Even the Best SEO Advertising Company does SEO on their own site through methods of Smart internet advertising and Smart Content Management Optimization. This simply means; search engine optimization is always improving and never remaining the same as it once was. SEO Companies are a dime a dozen that promote unethical practices of just trying to do shortcuts without creating unique and original content. Good SEO Advertising Companies are the ones willing and know that Smart Content Management Optimization is what search engines love; stimulating content which engages both the user and the search engine to a synergy of smart marketing techniques.   

Your time is undoubtedly spent serving your business, your products and services and dealing face to face with your customers. Using the professional services of a Website Advertising Company, SEO Advertising Company, Internet Advertising Company or Online Advertising Company can assist you in brand development; they can increase traffic to your web pages and create a social media presence for your business. The best online advertising professionals use a set of specific strategies aligned with your business goals to set your business apart from the competition. You can begin to elevate your business in the virtual world by creating a blog geared toward your business products and services, sending out  (newsworthy) press releases to local media, and having a plan to monitor and increase social media interaction.

Determine what your goals are before you meet with any SEO Advertising Consultants form any online advertising company. When you meet with professional website advertising consultants you absolutely must tell them your goals, their services have to align with your goals and the knowledge and expertise you possess about your business in order to be successful. SEO advertising companies can track; sales volumes, number of clicks, opening rates on email campaigns and number of downloads form your site to let you know that they are doing their job. An internet advertising company can analyze and report your data to you and develop a plan to further increase market share, sales and revenue. With professional services from a website advertising company your web page can even have pay per click and SEO advertising. Professional Online Marketing services have experience, knowledge and an expert group of professionals working together to ensure the success of your web page. In addition to press and online media consultants, writers and graphic designers all strategize a web development plan customized to your business and goals. It begins and ends with good quality content.

All content is not created equal. Content is every picture, graphic, letter, word and sentence that is written on the glorious worldwide web. Content is as varied as all of the pages, blogs and social media sites available on the web. Your content has to be excellent and modern; it has to be current with the way your customers think. A Website Advertising Company will ensure that your content is original and appealing to read. It is important that your company’s web page stand outs from the competition in order for your business to increase market share. You want your web page to reflect the professionalism of your business and products. In order to increase traffic to your web pages a SEO Advertising Company can create content that is creative and original and speaks to your customers. In the virtual world, SEO optimized content is equal to prime real estate in the retail world. Content is what attracts customers and sells your stellar products and services. By having goals and strategies in place combined with professional content writers Internet Advertising Companies have the ability to increase your customers by the tens of thousands.

Your choice of professional services is an important one to the growth and success of your online business. Find an internet advertising company that is results driven and dedicated to delivering excellent customer service. Due to the resources at their disposal the online advertising professionals can go above and beyond, delivering quality work that will increase traffic to your site. Having quality content that is well written and interesting will attract readership and new business to your site. Being current is hard work and professional advertising companies have to be current with the latest trends. They will ensure that you and your business are ahead of the curve. Expert Internet Advertising Professionals use strategies to identify and prioritize your web page topics while designing content to create a global presence for your business.

In today’s fast paced dynamic virtual world you have to have professionally optimized SEO content to stay competitive. Being smart about your content management will ensure that your website has a global presence and the professional look and feel your business needs to grow.

The World’s leader in Smart Content Management Optimization

SEOTOPFUEL LLC is a dominant force and absolutely the best when it comes to Smart Internet Advertising Methods and in the SEO Advertising Company arena. We are simply the best SEO Advertising Company in the world as we see every opportunity which is often left neglected or not pursued as a vital online advertising building platform. We are not here to just say were the Best SEO Advertising Company we encourage you to call today and learn for yourselves why we are the best when it comes to Smart Internet Advertising. Call today 877-SEO-1998.

Increased Presence on Google Search is Smart Internet Advertising

It is beneficial to be in Google Adwords Sponsored Ads and Organic Search Results because it eliminates competition by search page domination. Having an increased presence on Google Search is intelligent and thereby being smart internet advertising because Google is a massive search engine and it optimizes a large audience. Millions of people (potential customers) use search engines every day, therefore, it is essential for businesses to get their ads out there and make their presence known with search page domination.

In regards to an online advertising company, Google Adwords Ads is a great route to venture on, when done correctly. It doesn’t have any fees associated with it, if you’re managing it yourself. It operates on a cost-per-click basis, so you only pay for the traffic you get from the clicks. The online business or organization isn’t paying to have the ad placed on the search results or website, but rather paying only when someone clicks on the advertisement. An online website internet advertising company that participates in smart internet advertising methods is one that understands the value of search, and search dominance.  It enables businesses to create their own ad campaigns. With a paid search advertising model, the business decides what keywords they want to have their sponsored advertisements show up on. There are free keyword tools (Google’s Keyword Planner) available to help businesses make their keywords as beneficial and as targeted as possible. Utilizing a smart website advertising company, organizations need to focus on relevant keywords which clearly define their business model and the solution it provides. If the keywords are irrelevant, the ad campaign may not perform as well as it could with better keywords. This is why most companies hire an Online Advertising Company to ensure the quality and management are effective and bringing the client the most for their investment.

In addition to Google Adwords, it is also smart to be in Organic Search Results, which is another form of an online advertising company that provides SEO Advertising. While there are plenty of SEO Advertising Companies, the ones you want to work with are the ones being found on the search results themselves. Also, if they specialize in both SEO & PPC this Smart Internet Advertising Company is worthy of your business. The best website advertising company is one who helps ensure presence on search engines with real online advertising transparency and reporting. A major benefit associated with this particular type of internet advertising company is that the costs are custom to the budget associated with your company and the expected targeted marketing objectives. There will also be an increase of traffic to the advertised website which also uses organic search results to increase on presence and visibility. This will increase the marketing and advertising of the business using both, as customers tend to search what appeals to them most. That could either be a natural listing or one which is a sponsored advertisement both serve the same purpose to increase awareness of your company and drive traffic your business based on search query. In regards to business websites, they are essentially a major marketing tool that needs to be found in multiple online platforms. Both Paid and Organic Search Results helps to attract customers to the business page. Even when the business is closed for the day; the internet is continuing to promote and market the organization.

It is true that Google users depend on Google for relevant results when searching a topic. When a company is on the first page of a Google search result, it betters their credibility and reputation. Users put trust into Google when using them as a search engine. It is important to note that when increasing search engine optimization, a company should put forth extra effort toward their website to ensure that it is user-friendly. The contact information should be strategically placed in a convenient location on the page. Users are most likely in a hurry and they don’t want to spend too much time on one page searching for information that should be readily available.

Using both Google Adwords Sponsored Ads and Organic Search results helps organizations in various ways. It helps businesses beat their competition because users are likely to click on the first few links which attract their interest. These online advertising companies assist in bringing more revenue, with increased sales. Due to the fact that these website advertising companies aren’t confined to one area, it significantly improves the visibility of the business. Even if a business is located in New York, potential customers can look at their business from Seattle. These particular online advertising companies help initiate traffic. A key to significant returns from online advertising is to ensure you’re working with a Smart Internet Advertising Company that understands the importance to be in both types of search results paid and organic. Relevant and targeted traffic are essential to a good advertisement paying off, without it, no one knows the advertisement even exists. As previously mentioned, this type of online marketing is extremely cost-effective. It’s not nearly as expensive as making a commercial or running advertisements through magazines/newspapers. Also, using internet advertising companies is timeless; it is available around the clock and not for a limited time period. All of these benefits provide an expansion within the organization or business.

An additional tool that can be used with Google Adwords Sponsored Ads is a performance grader. It lets the user know how well their Adword campaigns are performing. It essentially gives the user score in eight different areas, including: Wasted Spend, PPC Best Practices, Ad Text Optimization, Account Activity, Click-Through Rate (CTR), Quality Score, Long-Tail Keyword Optimization and Landing Page Optimization. This measurement tool provides the user with valuable insight on how well their Adwords Campaigns are performing and potential improvements that could be made to maximize the benefits from Adwords.

Search Engine Optimization (SEO) can be used by companies who want to increase visibility and their brand validity through search engines. An SEO advertising company can help make businesses known through online branding methods. Organizations can hire an SEO advertising company to help them improve their marketing. This assistance can be very beneficial to organizations because they help increase the organization’s presence on Google.

Using these online advertising companies will definitely bring a better return on investment than regular advertisements. Dominating search engines such as Google is great because it brings customers that were already searching for that type of business. It’s similar to customers walking into stores to look around. Many customers use their mobile devices when looking topics up on search engines. When they find the business they’re looking for, they often contact them straight from the search results. Google Adwords and Organic Search Results help users reach the ideal audience and target market. Both types of advertising companies are very powerful and utilize innovative marketing tools.

It is evident that the higher rank a website receives, the better the chances are of the website reaching a large customer base. Website advertising companies are very advantageous to website owners because it helps them dominate the search engines and bring more traffic to their pages. It is smart for organizations to be in both Google Adwords Sponsored Ads and Organic Search Results in order to maximize marketing potential online.

SEOTOPFUEL and Smart Internet Advertising Company Provide Smart Online Visibility

 

We live in a very competitive world regarding business, and especially businesses found online. In order to remain competitive, you need to focus on your advantages in products, and service. Always sell your advantages as they are what set you apart from your competition. Trusting that your product speaks for itself is no longer the case unless you’re selling oxygen in outer space. Nowadays a company must embrace competition and whenever possible utilize it to your advantage. Learning how to do that takes years of experience and wisdom. Smart Internet Advertising Methods are utilizing all online advertising platforms to work for you, thus giving you an online advertising advantage over your competition. The specialty of SEOTOPFUEL LLC is looking at your competition and learning their marketing strategies, and allowing them to work for you. The best SEO Advertising Company is not a company that does PPC per se, and likewise the best Search Engine Marketing Company does not do SEO. However, a Smart Internet Advertising Company will utilize both, as both are a good online advertising tool. Online Website Advertising Companies need to be smart and allow for the harmony of a combining both PPC and SEO working in unison, as they will work towards giving you page dominance and search visibility. Having Page Dominance and Search Visibility will be another company’s advantage over the advertiser that solely spends their entire budget on one advertising platform.  

  

CEO & Founder of SEOTOPFUEL LLC Jim Gonzalez has over 30 years in Sales, Marketing, and Advertising Experience working with both Fortune 100 and start-up companies. Mr. Gonzalez is one of the world’s leading Internet Advertising Experts in Smart Internet Advertising Methods. Call the worlds #1 leader in Smart Internet Advertising Methods, and let us show you what you’re missing when it comes to Smart Online Advertising Management. Call today 877-SEO-1998.