Let me begin by stating that
my background has been in traditional advertising; Print, Direct Mail, Broadcast
– Radio and Television. Over the past 10 years there has been a huge influence
of the way people search for a company, product or service. Through the
evolution of search, the consumer, whether it’s a business or an end user, has
become smarter and wiser in the methods he or she chooses to get the results
they’re looking for, and the manner of how and when they want the information.
The introduction of the internet has brought the world closer together and the
accessibility of products or services has never been so readily available to
access. Traditional methods of advertising used by the Baby Boomer Generation
are no longer enough to get the job done. In contrast, the X and Y generation
have grown up in the era of information technology. This generation embodies
the true meaning of letting your fingertips do the walking, except what were
once the yellow pages is now the keyboard. The term ‘Smart Internet
Advertising’ requires more than looking at how to better position your company
on the internet via the major search engines like Google, Yahoo and Bing. The
race to first page rankings now requires and equal emphasis on embracing all
social media to stimulate a viral sense of marketing, a huge factor in
branding, product recognition, and awareness. Facebook Likes and Tweets equate
to valuable publicity because of the general public becoming an evangelist if
you will of your company, products and services. That being said, first page ranking
alone is no longer enough to satisfy the search quest. The look and feel of
your site must be attractive to the consumer. The functionality and user
navigation must also be friendly. Does your site contain flash/video for the
consumer who wants to quickly digest information by watching and learning? The
scientific cognitive approach brings to mind the need for a value proposition,
or call to action, which begs the question, “Is there one?”, or are these
valuable marketing strategies lost in the body of your website? A successful
company must present their site from the perspective of product/service
recognition, ease of navigation, and legitimacy of being a sound company, while
simultaneously focusing on the ease and variety of means to contact a company
representative. A site must undergo testing to maximize functionality and
performance in order to increase unique visitors and click through rate or
impressions, while minimizing bounce ratio, which results in an increase on
conversion rates. Nowadays, a company must utilize and embrace social media to
assist in branding, and as I previously mentioned, establish viral marketing.
Do not concern yourself with the idea of social media being something that you
can easily monetize in hard data. Find confidence knowing the search engines index
the unique content on public pages & business pages allows for more
searchable results you have for your ultimate objective: Branding, Traffic, Ranking
on search engines, and Profitability. A company must be willing to invest into
their company from the standpoint of Smart Internet Advertising which is
essential in today’s ever evolving market of tough competition. In time, real
estate on the internet will all be virtual, meaning you don’t need to be
located in the vicinity of the consumer, but rather, merely be visible to the
consumer via the search results or social media platforms. Smart Internet
Advertising is an ambiguous term, yet has a definite connotation which clearly
defines actions drawn from intelligence and thus eliminating ignorance i.e.
Artificial Intelligence. To assume as companies have done in the past, that having
a product is the same as selling the product, has never been further from the
truth. One must now focus to improve all aspects of their company’s
infrastructure which encompasses customer service, pricing, and delivering the
products or goods in the timeliest fashion. Moreover, a company must encourage
good customer feedback in terms of positive reviews, as these are becoming ever
increasingly popular when searching a company, product or service. I would
encourage others to share their thoughts and comment about the evolution of the
term ‘Smart Internet Advertising’ below. Prior to founding SEOTOPFUEL, L.L.C, I
was the President of the leading company on Google for the services of Internet
Advertising Company. In addition, I held the title Vice President of yet
another well known SEO Company. However, I am here today writing this blog
announcing to the world the creation of my own SEO Company which embraces Smart
Internet Advertising. I have started something HUGE, something over looked in
the industry, a void of service if you will. While all of the companies I have
worked for have been great companies and provided a valuable service. I bring
to the table something more. Namely, I bring my experience in advertising and
more importantly, in internet advertising via a broader and clearer perspective
than any company I have been associated with in the past. My company,
SEOTOPFUEL, L.L.C. is unlike any other, in that it refuses to cling to a
philosophy which is quickly becoming archaic and no longer effective. As the founder and CEO of
SEOTOPFUEL L.L.C., I ask that you visit my site http://www.seotopfuel.com and let me show you the world through the eyes of
Google and beyond. For those who are ready to embrace change, I am excited to
take your company and website to the next level of SEO & Smart Internet
Advertising. Thank you for stopping by
and in closing, please comment below on
your companies issues stemming from your website or a lack thereof… or better
yet, call me now at 1-877-SEO-1998, and ask for Jim Gonzalez. I welcome the
opportunity to speak with you personally.
