By now, most people know that it requires a lot of work to perform
as a Top Level SEO Advertising Company,
and therefore understands and appreciates what it takes to get high ranking on search engines. The search
engine giant Google has more than 200 ranking signals, and they update their
algorithm hundreds of time during a calendar year. Also, they have numerous engineers
on staff to ensure their search engine runs efficiently, and is always
improving on the search experience for both its users and its advertisers.
So many times people get caught up in the algorithm and
forget what this is all about, satisfying the user (customer). This is where an
SEO Advertising Company can be very
helpful in creating
unique website content that is not only geared toward the user, but can
also satisfy the needs of the search engine and their ranking system.
Some companies feel that it is form of magical luck, but
user experience and satisfaction is part of the ranking factor, and a big part
at that. Ask any SEO Company in Los Angeles
and they can tell you the things that the common person doesn’t fully understand SEO. There are other ranking
factors that come into play, not just content. The search engines internal
data, which they don’t publicize, is another major factor.
Search engines both measure user satisfaction and content
and they reward those sights differently. Google uses metrics to critique the
performance of their own search engine results. Tweaking a keyword is not
difficult, even the Best SEO Advertising
Company can do that, but it is much more difficult to make the content
cater to every person on the web. There is no way to stop the sites visitor
from hitting the back button and looking for their desired information on
another webpage. Search engines place a great deal of their emphasis on user
satisfaction. However, satisfaction can be a difficult to measure.
SEO Guidelines and Rating System
The Search Quality Rating Guidelines were released to the
public in 2012, and every good SEO Company
couldn’t wait to get their hands on a copy. This document is what Google’s
search team uses to evaluate the search results. Having a copy of this was like
gold to those concerned with SEO and how to rank higher in searches. The book
states that Google ranks pages and scores them. The highest score a user can
get is called “useful.” A page labeled as “useful” means that it is a good fit
for what the customer queries. Other rankings reports in the book were:
• Highly Satisfying
• Authoritative
• Entertaining
• Recent
The pages marked with the labeled “useful” were the ones
that could be trusted, their content was considered to not only be good, but
the content was what the average user was looking for. Google ranked them as
having reliable information and no spam. However, while there are good points
to this system, the raters only have the capability to look at a few websites
at one time. There are millions of websites with similar content on the
internet, so Google had to adjust their system to accommodate all these pages.
Their answer to this conundrum was Panda. Panda has the
ability to predict the user’s satisfaction and the system is modeled on human
surveys. In general, the pages that are less satisfying to the users have lower
rankings. To keep it fair, every few weeks, they update the index and include
new data. This gives sites that have changed their data a chance to rank
higher.
Satisfying The Search Engine
Because there are stringent requirements on the SEO Company to create
quality content for the search engines, there are a few things that must be
done. First, the goal is to generate a satisfying experience by the users. This
will ensure that they don’t hit the back button and select another URL with
better content. All sites content must meet the expectations of Panda, Penguin,
and now Hummingbird in which its quality requirements are difficult but necessary.
Organic SEO is very
important nowadays as it requires the creation
good of website content. The other part of working with an Organic SEO Company, is understanding Social Media
Platforms and relating those social signals into creating a traffic funnel into
your website, email, or a phone number to call, as well as sharing valuable
information about your company. There are certain keywords that a user focuses
in on. For instance, if the website is about plumbing products, then do some
research before creating
content for your website. By conducting a few searches, it is easy to see
what keywords and other SEO tactics top
ranking sites are utilizing, and why they are on top.
People are so concerned about Search Engine Optimization that they forget
the search experience. Organic SEO can
make or break a site if you’re not good at which keywords are most effective to
define your business model, and establishing those as answers to search queries.
If the site is about plumbing, people want to read about plumbing problems, how
to fix things and content of this nature. By creating
engaging content containing keyword enriched websites, the other stuff will
fall into place. Satisfying the online users is the best way to ensure that the
site ranks higher and gets more clicks over a period of time.
Getting Expert SEO Advice
While creating content and
using target keywords is hard enough, it all has to meet user satisfaction and be
what the search engine are looking for. Accomplishing this can be difficult for
the average business owner, which is why an SEO
Advertising Company can be so valuable. They can help an online advertising company to
improve their online user
satisfaction and ranking all at the same time. The Best SEO Advertising Company knows that there
really is two different forms of SEO, the
one that satisfies the robots and then the one that targets the needs of the
users.
By having the correct keywords, title tags, and Meta tags in
place it’s pretty easy to please the robots or search engine crawlers. However,
if the content of the site doesn’t make the user happy, then the robot won’t be
happy either through social signals. Because this is a ticklish balance, it is
best left to the hands of a SEO Company in Los
Angeles who knows how to meet the demands of both.
