Los Angeles County and the
Surrounding Communities are very competitive markets for Advertising Agencies,
all striving to earn a place at the Round Table of Excellence. In today’s
market of digital Ad Agencies, all competing for the same customer, the Best SEO Company in LA is not the one with
the fanciest office or the flashiest website but rather, the one with visionary
concepts which clearly define success. All too often a call comes along with
the promises of increased rankings to the top of search engines results, and as
you suddenly find yourself caught up in the moment, you realize you’ve just
signed up with a company promoting Great Rankings on the Search Engines!
The truth about most SEO Companies is that they promote the
rankings, not online conversions. They hope to impress clients who watch their
website climb to the top of the search engines for search terms the SEO Company
has selected to get you ranked for. However, as impressive as this may seem, if
they are all search terms of low search volume which do not convert into sales,
you need to stand back and ask yourself, “What have I gained?” This tactic
never works and it is wise not to invest further money or time with that
company. Search
Engines Optimization is not an Auto generated program producing social
bookmarks, directory submissions and Forum or Blog Posts. Those can be
completed by software programs, and moreover, could actually damage your
reputation with Google or even worse, with your Customers.
Too many LA
SEO Companies are all trying to focus on delivering a product which is
great for bragging rights but not for Banking Deposits. A Los
Angeles SEO COMPANY needs to focus on Smart
Insights to offer their customer. Smart
Market Research is what a Smart
Internet Advertising Company or Smart SEO COMPANY Los
Angeles needs to bring to the Round Table of Excellence.
Businesses need and deserve a
huge return on investment, with interest. Search term rankings on Google, Yahoo
and Bing which are based on low volume search terms are not the right path to
take. The key to successful marketing is taking a snapshot of a customers’
entire marketing or advertising campaign. This allows for the ability to create
what is called a Conversion Funnel. A conversion funnel provides the vehicle
for determining exactly what made you money and where it came from in terms of
advertising.
Theoretically, if you don’t analyze
the customers’ entire Advertising Budget in terms of what they’re doing and
where they are spending it, how can you suggest speaking about R.O.I. Smart
Advertising is used in conjunction with what makes simple logical sense. Imagine
if you will, that every search term is the same as the other, and every website
is the same as the other, and every industry is the same as the other. Only then
you can speak of R.O.I without ever diving into learning about the Customers
Industry, Website, or Search Terms. This would be possible if that were the
case, simply because you are basing your ideas on historical events which are
no longer theory, but fact. In reality of course, the world is it not equal. Every industry, every website within every
industry is different, and each search term is different with each website and
their industry. Thus, the need for an in-depth analysis before any work begins.
Promoting a Los Angeles Business
requires in depth Questions and Answers, before an SEO
Company ever begins speaking about High Rankings on Search Terms. An
analysis of their clients’ entire marketing strategy must be considered, so
that a Smart
Marketing Plan can be custom tailored to the needs of the client, knowing
both what works for the client and what does not. Embracing those things which
work and offer a return to clients is Smart
Advertising Insights. Careful consideration must also be given to identify those
ideas which do not work, and offer no R.O.I, then removing those from the
equation, and as a result, saving the client money, which in the end means more
money to the client. The collective unison or synergy of all is Smart
Advertising Methods.
Smart
Professional Synergy is the embodiment of a Smart
Advertising Company, focusing on a business’s strengths and weaknesses and
making them both stronger. Historical data found in Google Analytics and Adword
Accounts are pre-requisites to speaking about rankings. Click through Rate and
Conversion Rate are the corner stone of any successful Los
Angeles SEO Company. So while the sale may come easier for the SEO
Company whose focus is on telling the client what they want to hear, the
truth about SEO is the truth about our clients business. Taking a stance bold
enough to share Smart
Insights with them, is the keystone of Trust.
At the onset of first speaking to
a client, the website should be assessed, to review it not from a standpoint of
SEO but from the perspective of a customer. The information found on their site
is valuable to the website owners’ reputation and success for business. If the
website lacks value, the content seems antiquated, the navigation appears to be
cumbersome, or the load time is taking exceptionally long, these all need to be
brought to the attention of the business owner. In order to provide good value,
a Los Angeles SEO
Company must think outside the box, going beyond just earning the sale, and
be equally at the cost associated to the client.
Smart
Website Consulting Services are invaluable to both the client and the LA SEO Marketing
Firm, with success always at the forefront. The client’s needs are always
in front of any Advertising Firm desires and to alter the other way around
simple not Smart
Internet Marketing. There are plenty offsite factors to consider when
initially speaking with businesses throughout Southern California. In a market
which is extremely competitive all aspects of how the client interacts with
their clients. In other words do they have social media platforms being
utilized?
Smart
Content Management must be applied equally, to both the on page SEO aspects
of their website, as well as the Social Media, Blogs Etc. The content must
support both what’s on page versus off page. Asking probing questions about who
handles their Social
Media Management? Don’t just take their word they have Social Media. Bring things to the round table of excellence
by seeing how often they post, what they post, and how does it correlate with
what’s being offered on the website. Many times, their Social Media Management
is handled by a completely different company. In cases like this, an audit of those
platforms must accompany a Smart
SEO Audit.
All content and everything
pointing to the website must have a value proposition and call to action. A
term rising in the industry is ‘Mashable’. This in and of itself is good, but
is it always Smart? Smart
Mashable Content encircles all points of light coming in and going out,
offers value and extends an offer to engage.
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