Footprint SEO

A great SEO campaign begins with a single step. That step leaves an indelible footprint on the website, leading to others that will follow. Each footprint is carefully mapped out, just as a great explorer maps out his journey, leading to a successful conclusion.  However, in order to reach the right destination in the shortest amount of time, each step, each footprint must be deliberately made, having a specific intent, and creating a path which is straightforward, easy to navigate through, and moving towards the greater goal.

Footprint SEO is a Smart Internet Advertising methodology which, when followed, creates a website which leaves an impression, or a footprint, at each page the visitor lands on, allowing easy navigation throughout, and inviting the user to continue the journey which the website consciously intends for them to follow. 

Smart Internet Advertising Companies take each step in the SEO campaign seriously, knowing that a wrong step can cause the website to take a move in the wrong direction, veer off course, and make the visitor feel as if they have reached a dead end. Beginning with the design element, SEO, when done properly will ensure that the journey gets off to the right start. The website must be many things, beginning with a strong visual appeal, appropriately targeted to the intended visitor. Whether that is a professional, clean look with strong bold colors, a bright and inviting look with captivating pictures, or an elegant and creative look with a simple color palate, the website must quickly capture the visitors’ attention and make them take notice.  What this has created is the first footprint, or impression in the mind of the visitor. It is simply Smart Internet Advertising.  Too often, many other SEO Companies stop here. A Website with only visual appeal and nothing more will always be outdone by their competition. It may bring an occasional visitor who is drawn in by a well designed site, however without more thought put into how the website works or what is contained in the websites pages, the visitor will be just that, a visitor. Beyond the visual appeal, the website must also function properly, with fast load times, easy navigation, a strong value proposition and call to action, and multiple ways for the visitor to quickly know how to get in contact with the business, i.e. a phone number prominently placed at the top of each page, and contact submission forms to send an email requesting additional information if desired. 

Footprint SEO Methodology when done smart embraces the concept of creating a viral marketing campaign. While some travelers visiting a new city prefer to take the road less traveled, this concept does not work with SEO. In order to increase the traffic to ones website, it is critical to create a clear and simple path, on a road well traveled. The greater the amount of footprints left along a path, the easier it is for one to follow. The more avenues a website has promoting the desired destination, the more likely a potential customer has to learn about the website and what it offers, and the greater the chance they will visit the site. This concept reinforces the importance of a strong Social Media campaign, another Footprint left for the user to follow.  With multiple avenues, i.e. Facebook, LinkedIn, Blogs, Twitter, and Pinterest sites, each containing relevant, original, and well written content, all driving to one website, and each promoting the service or product offered by the website,  greater awareness becomes inevitable, and stronger recognition by the Search Engines emerges.  

    

Footprint SEO, when properly implemented requires one further step to complete the journey of any Smart SEO campaign, namely, Conversion and Content Optimization. Bring awareness about the existence of a website is one thing, creating a website with relevant, authoritative, and original content which keeps the Search Engines happy and the visitor intrigued, interested, and ready to learn more about the product or service being promoted and turning that visitor into a customer is yet another. Creating unique, fresh content, in a clear and concise manner, is a must. Content is food for the Search Engines and must constantly be fed quality nutrients to remain healthy and growing. Content which is outdated, repetitive, or even worse, copied from another website will throw a website off course, make a visitor question the websites integrity or legitimacy, and in a worst case scenario, draw the negative attention of Google, possible resulting in penalties, and in essence, erases all the positive footprints made by the website, as if they had never existed. Converting visitors to customers is the end result of any successful SEO campaign, and when Footprint SEO methods are adhered to, these footprints will lead visitors on the path to becoming customers. 

Smart Internet Advertising Companies who follow this method of Footprint SEO are able to capture the attention of the Search Engines, and will most certainly bring recognition to your website.. As Footprint SEO takes hold, those searching the internet will be able to easily find you. A clear path has been created to your website, bringing with it increased traffic, as it has now become easier and less congested with your competitions traffic. Well designed and mapped out SEO campaigns begin with a single footstep, followed by a series of carefully planned steps along the way to take the visitor to their final destination, your customer.

Contact Smart Internet Advertising Company today and let us take the first step of many to create a lasting SEO Footprint with your website. Call 1-800-SEO-1998 today!