The Evolution of SEO

When Google released their latest algorithm update Hummingbird, it really had quite an effect on many online advertising websites across the internet. Website owners who had been creating automated low quality content, and automated back links were quick to realize that their websites were falling quickly out of the search engine rankings. The biggest reason for this is because the new algorithm that Google has implemented places more emphasis on quality website content than it ever has before. SEO advertising companies have been saying for years you have to focus on quality and not quantity, and it appears those days have final become a reality.

SEO advertising companies have long been saying that if you plan on building your website with low quality content and use unethical practices for acquiring back links, that eventually Google will catch on and devalue your website. In the worst case scenario they will even de-index your website from their search results. Working with an American SEO advertising company is more important than ever if you want to properly have your website rank on the first page of the search results. The latest Hummingbird update by Google is great for enhancing user experience because the quality of the search results you get will be greatly improved. When the focus becomes quality, the practice of an unethical SEO company is worthless. A High Quality SEO Advertising Firm never compromises on quality to ensure short term visibility.

Unlike algorithm changes in the past, this time Google let the world in on a big secret. They actually explained what the change was about, and who it would directly affect. Anyone using a legitimate SEO advertising company to help improve their ranking would be most likely spared being dropped in the rankings if their focus is creating user engaging content. Google explained that the focus of the latest update is creating a more personal experience for users. This is because mobile technology has changed the way people are using searches on Google. SEO has definitely evolved into a search evolution of creating unique quality content.

In the past when you did a search on Google you would simply type in a phrase like dog training and get a wide variety of results. That all changed with the Hummingbird update. Google understands that when a user is now searching with their mobile device, they’re speaking the search query into the device. So the search will now sound more like targeted search results displaying the most relevant for your given search area. The search is more personal, and it is also more detailed. The best SEO advertising company has already been employing these techniques and can help you to increase your ranking even further now. Google will be getting rid of all those websites in the ranking that employed outdated or even unethical Online Advertising SEO Tactics, so you will have to step up your game to ensure that your websites remains fresh, up to date with current trends, and the quality of website content should always be fresh unique and user engaging content.

The best SEO advertising companies will focus on your website design layout, good site architecture analysis, and your Geo-targeted location, while employing longer tail keywords that answer questions your will be asking in your region. A Smart SEO Company will work with you to improve the overall quality of your website by making sure all your content is fresh and unique, and has many different long tail keywords that will benefit anyone searching for a business like yours on their mobile device. Because when someone on their Smartphone is searching for a company they’re more than likely meaning a place nearby. Therefore, the results will be local first which should take precedence, and then nationally recognized well branded companies. Smart SEO advertising services will incorporate your business and location into the articles on your website to help Google connect you with more people looking for your products and services. Smart Internet Advertising Methods are concepts of enhancing search quality initially that make sense when you’re looking at your website from your customer’s perspective.

Smart SEO advertising services will help to lessen the bounce ratios on your website as well. When visitors arrive on your website searching for a Geo-Targeted Company, or service they will immediately leave your site because you are not in their location. The more that happens, the higher the bounce ratio, and the result is you get dropped lower in the search engine rankings due to poor quality of user experience. All of these techniques are common practice for an Organic SEO advertising company. Smart Los Angeles SEO Advertising company experts can help you to reach a more targeted audience by improving the quality of your website.

The Hummingbird update will benefit more people than ever before. People searching on the internet for something will be given a more precise response to their inquiry. This will help them to save time by getting the information that they require in a timelier manner. When someone is traveling and using their mobile device to do a search, they want answers instantly that are more accurate. The Hummingbird update will provide more precise results getting those searchers to the service they request faster. This will benefit the website owners who used a professional SEO companies to help them get better results in the organic searches.

The only people who are suffering as a result of the Hummingbird update are the website owners who used unethical services to try and gain an unfair advantage in the search engines. The money they spent is lost and their websites will continue to suffer because of the way the website was designed and attracted business. This is the biggest endorsement for working with a California SEO advertising company. Los Angeles SEO company experts will provide quality content that will enhance your websites ability to attract new customers, while offering enhanced user experience. The foundation of which your website is built is very important, and the Hummingbird update is proof if you built your website the correct way, you will enjoy more traffic than ever before.

The Evolution of Social Media and Search Engines

 

The new Evolution of SEO has evolved into what we consider to be Smart Content Management Optimization Methods by embracing Good Content Marketing Services. In order to progress and elicit more clients by way of raising the bar and increasing the standards of excellence is what has evolved as a Smart Online Advertising SEO Company. Good SEO Advertising doesn’t need to be so cumbersome, or difficult to understand. In fact the whole methodology of Smart Internet Advertising Methods is simply to write good quality content both on your site, and off your site and learning good methods to share with those who want to read your content. In a world where all things are considered equal, are actually not so when it comes to working with a Transparent SEO Advertising Company. You will have an advantage of knowing everything we do, and how we do it, and full reporting of what we do when we do it for you. Keeping our customers informed and engaged is the new generation of SEO Advertising, and any Online Advertising Company or Website Advertising Company that decides not to offer full disclosure of their methodology, then its better you never do business with them. 

We want your business and our CEO Jim Gonzalez, with over 30 years of advertising and marketing experience has risen to the top of the charts when it comes to Online SEO Advertising Experts. No customer is too small or too large when it comes to fulfillment. We offer excellent results, and pay close attention to Evolutional Changes of Social Media and Search Engines. We provide all the work necessary and do what is required so you remain visible and dominant in your marketplace. Give us a call and ask us for a Free Smart Website Evaluation, CALL NOW; 877-SEO-1998.

Smart SEO Company

Search Engine Optimization (SEO) is the process by which a website tries to influence the ability of a search engine to find that site. Stated another way, a website wants to be found by people searching for the target product through search terms and search queries the site wants to be found for offering its products or services. This is normally done in a way that seems completely natural and may include images, video, among other searchable content. When used as a marketing strategy, an SEO Company considers what relevant keywords are typed into a search engine and tries to use those terms in a way that will target their audience. The concept is not simple and don’t expect overnight success, doing this may involve editing content, HTML coding, while focusing on developing natural links of awareness to increase keyword density recognition. Another tactic of SEO Companies is to increase solely the number of inbound links, called back-links.

When search engines became popular in the 1990’s, a not so Smart SEO Company began optimizing web sites for those engines. Early versions of search algorithms were designed around meta tags to index sites. These tags provided a guide to the contents of the page, however they were found to be frequently inaccurate. Reliance on keyword density and meta tags allowed a number of webmasters to manipulate sites in order to rank well in search engines. This exploitation allowed unscrupulous sites to fraudulently have their pages positioned highly in search results.

Since the quality of a search engine is determined by the results it returns, search engines began adjusting their algorithms to disallow this type of manipulation. SEO Companies were encouraged to follow this and change their strategies accordingly to be in accordance with Google Webmaster Guidelines. Currently the leading search engines do not disclose algorithms and a Smart SEO Company should track their page rankings to determine if their methods are working correctly. Sites must undergo constant revision to maintain their position.

Another way of increasing site standing is to provide cross linking between pages. A website that links to its own pages will normally rank higher. Updating content with frequently searched keywords and using URL normalization also contributes to improving the visibility of a site.

A Los Angeles SEO Company is among those continually trying to stay ahead of the search engine algorithms. In order to be indexed, a website must be part of a search directory. While it is not necessary to directly submit a page to a directory, an SEO Company will normally do so to speed up the process of getting ranked.

There are multiple categories of SEO techniques: black hat and white hat are commonly the most popular. Black hat SEO uses practices that are not approved by search engines in an attempt to manipulate page rankings. Such techniques include using hidden text or other deceptive practices. Websites employing these tactics can expect to be banned once the search engines discover them.

White hat SEO, on the other hand, will be used by SEO Company Los Angeles. These sites use a good design that tends to have a long shelf-life. Since there are no written guidelines for SEO usage, a company must attempt to create content for users, not search engines in order not to run afoul of the system. Maintaining good cross-links and promoting back-linking are also very important for achieving a high page rank.

A Los Angeles SEO Company will normally use SEO as a marketing strategy. Internet marketing companies can be an effective tool when used correctly, depending on the goal of the website. Tools include not only SEO but also analytics and high quality web pages. Due to changing algorithms, this is not a guaranteed system and must be continually adjusted to remain useful.

SEO Company Los Angeles is attuned to the international market as well as local traffic. They will base their design on the search engines with the largest share of usage overseas without neglecting US traffic. To be effective in all markets may require translation of web pages or a host that offers a local IP address; otherwise the strategies are the same.

The decision of whether to use an SEO Company, Online Advertising Company, Internet Marketing Company or not will depend on the skills of the website owner. SEO involves creating authority pages written in natural-sounding language that include both cross-links and are back-linked to promote continuity. Key words and phrases used by people searching for the particular product must be included and used in a way that is contextual. Content must be continually updated and the rank of the website followed to ensure that the SEO is working as expected. A webmaster that is motivated and competent can provide these items but a Smart SEO Company might be a better choice for website with a less-skilled designer.

Smart Internet Advertising Company

That’s what we provide to our clients, “Smart Internet Advertising Solutions.” Albeit the competition for recognition of your website is competitive, it’s still the key to selling more products and services. Online Advertising Companies need to embrace both online and offline advertising platforms to ensure your getting the most for your investment. Visit or call one our website’s today at www.smartinternetadvertising.net or www.seotopfuel.com, CALL 877-SEO-1998.

The Key to SEO-Back to Basics

In school, we were all taught the three basics… Reading, Writing, Arithmetic. Each concept was taught as a unique and fundamental element that would produce a fourth element, namely, a solid foundation of knowledge that we would use throughout our lives as we strive for success. In the school of SEO, there are also three basic fundamental elements, namely Relevancy, Redundancy, and Rankings. Each concept is likewise a unique element of SEO which produce a fourth element, Results. Any successful SEO campaign must therefore include each of these elements in order to produce Smart SEO Results.

   

The first fundamental element of SEO is Relevancy. No longer can an SEO Company offer a website owner the promise of success through building a multitude amount of unrelated and therefore inappropriate links, without consideration to their relevancy to the sites content and expect to achieve success. Cross linking between sites that have nothing to do with each other is a common practice of certain SEO Companies who still believe that quantity is somehow equally important, or even more important than quality. Quite the contrary, this practice will most certainly lead to attracting negative attention from Google, and quite possible, penalties. In order to attract positive attention from the Search Engines and produce long term, positive results, every aspect of an SEO Campaign must be relevant. From the Home Page Content to Blog Content, and every link that connects to the client’s website, relevancy must be present. Some SEO Companies choose to engage with a third party company to write content, in order to save money, or time. Often, the result is poorly written content, lacking the ability to capture the attention of a potential visitor, and from a source unfamiliar with the essence of a website owners target audience or business purpose. These shortcuts never achieve greatness when it comes to a successful SEO Campaign.  Writing captivating, informative, up-to-date content in a manner which is easy to understand, and most importantly, relevant to the client’s website is essential.  A Smart SEO Company begins with this premise from the onset and drives every aspect of their SEO Campaign. Are the Keywords relevant to the Product or Service the client is providing? Are the Title Tags and Meta description relevant to the Content? Does the content contained in Blogs and Press Releases relevant to the website you are promoting?

  

Once the fundamental element of Relevancy has been met, Redundancy comes into play. Smart SEO Companies will utilize this practice to create an intertwined web of viral marketing that entices the customer to visit a client’s website. Consider the advertisement that you come across multiple times during a day, either a commercial that is run over and over again on the television, or an advertisement that you hear throughout the day while traveling to and from work on the radio. Repeated exposure to the same advertisement solidifies with the listener or viewer the company name, as well as the product or service which is being advertised. With the rising use of Social Media, it is imperative to tie your Social Media posts to your Website, your Blog Posts to your Social Media platforms, and your Website to both your Blog Posts and Social Media Platforms.  Driving relevant traffic to your website is key. Redundancy promotes interest and discussion among your potential customers, thereby increasing traffic to your website, which is the one of the driving forces behind a Smart Internet Marketing campaign. Expanding the scope of the audience who learns about your website and the services or products you are promoting naturally increases the likelihood of bringing interested customers to your site. As is the case with utilizing relevant content, taking shortcuts when it comes to promoting a company’s website through multiple channels, i.e. Blogs, Social Media Platforms, and Press Releases, to save time or money only costs the clients money in the long run, as their money spent on SEO fails to produce results.

  

If you have selected a Smart SEO Company, these two fundamental issues will have been implemented from the initial phase of an SEO Campaign, and repeated on an ongoing basis, as a standard practice of excellence.  By ensuring these issues have been addressed and put into action, the two fundamental issues of Relevancy and Redundancy are present.  What has now been created is what any Smart SEO Company desires, a solid foundation for a successful SEO Campaign, utilizing these simple and proven principles that produce the final fundamental element, which is Rankings. Smart SEO companies must put forth the effort that it takes to create relevant content and build the viral website marketing campaign required to ensure a successful SEO campaign. While this is time consuming, it is critical to put these practices into place and by doing so embrace a process which consists of utilizing relevant content, applying the principle of redundancy, and in the end, produce rankings that bring a customer’s website to the attention of the Search Engines. As a website increases in its rankings, the ultimate goal of an SEO Company and desire of the customer will become manifest.... Increased Traffic, Increased Visitors, Increased Sales, Increased Results.

 SEOTOPFUEL, L.L.C. , Family of Companies is an innovative SEO company who stands behind a philosophy of excellence in all that we do for each of our clients. Building a Smart SEO Campaign, which achieves proven and long lasting results from strategic SEO methods and knowledge of industry, is the cornerstone of our company mission. Contact SEOTOPFUEL today and let us bring your business to the next level of success.   Call 877-736-1998 or visit us at www.seotopfuel.com.

SMART SEO COMPANY

Smart SEO Company is a term not commonly found on the internet, yet it’s building in popularity across the Search Engine Optimization industry. A Smart Internet Advertising Company must acknowledge the competition for Smart Businesses who embrace Smart Advertising Concepts. Smart Internet Marketing is the term that describes those who understand there’s more to SEO than just being found number one on Google, Yahoo, or Bing. Currently, most SEO companies focus solely on the premise that being number one is the end all to advertising. In contrast,  Smart SEO Companies embrace all the algorithmically changes with Search Engines and Social Media, brought on by the demands of Smarter Online Users, therefore validating the need for a Smart SEO COMPANY. 

Those who are constantly on the internet looking at the many diverse companies which exist in just about any industry have come to realize the world of the internet is evolving. Any company who is found number one for all their search terms is a company who is embracing smart business practices and in turn, strategically promotes their online presence and visibility. The ability to utilize forward thinking and truly implement Smart Internet Strategies is something of significant value at a time when there is considerable data to support the Smart Marketing Methods and resulting effects. In the world of successful marketing, a company can no longer afford to sit idly by and do nothing, expecting they will be successful online. Constant work is mandatory and must be applied daily, as there is no such thing as Auto-Pilot Marketing to make their business online define what an online business must be… easily found. 

There has been a tremendous amount of controversy that SEO is dead, yet nothing could be further from the truth. This is not to say that SEO has not changed.  It has, and for good reason, as the internet evolved, Smart SEO Companies emerged and begin to take over.  Too many SEO COMPANIES were abusing the search engines in an attempt to simply artificially acquire or even manufacture links for the sole purpose of search manipulation. Smart SEO Companies, on the other hand, were pushing each other to do more, provide more, accomplish more, and report more, all for the client. Unfortunately, there are a few remaining Search Engine Optimization Companies who continue to sell snake oil and call it SEO. They sell to the innocent few who will still buy into the outdated philosophy that a link is a link, and are advised them to buy in bulk, i.e. from anyone and anyplace. Sadly, these innocent few are the victims of those who clearly do not believe in quality SEO. 

Over time, the online consumer began to demand more, and as a result the search engines followed suit, listening to the demands of the consumer. All successful companies are in business simply because of one common factor… their customers. This demand for more resulted in smarter shopping results being offered from the search engines. Social Media platforms also listened to its customers who wanted enhanced search tools which would increase the user’s experience favorably. The Social Media community realized they too must become smarter, thus creating the need for Smart Social Media Management. 

The need for a Smart SEO Company has become ever increasingly necessary, as they must sort through each evolution the search engines introduce, and integrate the turning face of technology with the end goal of landing their customers website at the top of Google, Yahoo and Bing.

The objective behind Search Engine Optimization Companies has always been to put forth great effort in terms of branding your business, by writing unique content which would earn the respect and notoriety of the online consumer. Smart SEO Companies knew all too well that a link from poor content embedded on some spam website using inferior content was only going to hurt their clients’ reputation, both with the online consumers and the search engines. Thus proving that the shortest path to the top of the search engines is to write stimulating content which engages the internet community to want to link to that content and thereby earning the infamous merit based inbound link. This seemingly daunting task of Content Management Optimization was a time consuming requisite but one that, if done correctly, would earn the respect of anyone who would read it. 

 

Smart Internet Marketing was never designed to be easy. If this were the case, the internet would be full of successful websites, poorly designed, and utilizing false internet strategies. Any business truly desiring to make a footprint of success must walk the path of using intelligence, creativity, hard work, and vision. Careful thought and deliberation must go into your online business, your competition, your value proposition, and most importantly your customers. A website that has been developed, taking into consideration all the above, is a recipe for online success. It will always arrive at the top of the search engines as a result of their utilization of smart website design strategies, coupled with the quality of its’ content, written by an individual, human and not a computer program.

Smart SEO Services are now the wave of sound business practices. This means going back to the basics in terms of hard work, reaping rewards in line with the amount of time you put into growing your business online. A word of caution, beware of SEO Companies who push and entice their clients into believing that they can guaranty success simply by pointing backlinks, regardless of where those backlinks come from. These same companies will no doubt avoid speaking about unique content, provide mediocre programming, and in the end will ultimately be exposed by a lack of positive long term results. Shortcuts in SEO never succeed.  Achieving positive, long term results takes hard work, effort, knowledge of the industry and its ever-evolving changes, ethics, and vision. Simply put, Smart Business Advertising is simply making Smart Online Strategies.

SEOTOPFUEL’s Family of Companies’ simple theory is this: Do the work…All the work, skip none of the work, and in the end, you will end up where you deserve to be, at the top. By “All the work”, we mean looking at your website from the eyes of your customer, reading all the content on your website the same way your customer will, navigating though your website the way your customer will, and in the end, we make the necessary changes to ensure that all the above meets Excellent Standards to help you reach your goal…an increase in both smart search engine visibility, and customers.

 The choice is simple when you consider the truth of a Smart SEO Company. There are no quick fixes or guarantees, and any company professing to make this false claim, is a company waiting to take your money, hoping you haven’t done your homework.  We are here to answer all your questions and welcome your inquiries about our methodologies and proven strategies that have yielded positive, long term success.  Results achieved through diving into the work which goes into achieving the success of long term and sustainable rankings on the search engines.

Call SEOTOPFUEL today and let us help you make Smart Online Strategies. We work hard so you can work hard at taking care of your customers. Call Now 877-SEO-1998.