Footprint SEO

A great SEO campaign begins with a single step. That step leaves an indelible footprint on the website, leading to others that will follow. Each footprint is carefully mapped out, just as a great explorer maps out his journey, leading to a successful conclusion.  However, in order to reach the right destination in the shortest amount of time, each step, each footprint must be deliberately made, having a specific intent, and creating a path which is straightforward, easy to navigate through, and moving towards the greater goal.

Footprint SEO is a Smart Internet Advertising methodology which, when followed, creates a website which leaves an impression, or a footprint, at each page the visitor lands on, allowing easy navigation throughout, and inviting the user to continue the journey which the website consciously intends for them to follow. 

Smart Internet Advertising Companies take each step in the SEO campaign seriously, knowing that a wrong step can cause the website to take a move in the wrong direction, veer off course, and make the visitor feel as if they have reached a dead end. Beginning with the design element, SEO, when done properly will ensure that the journey gets off to the right start. The website must be many things, beginning with a strong visual appeal, appropriately targeted to the intended visitor. Whether that is a professional, clean look with strong bold colors, a bright and inviting look with captivating pictures, or an elegant and creative look with a simple color palate, the website must quickly capture the visitors’ attention and make them take notice.  What this has created is the first footprint, or impression in the mind of the visitor. It is simply Smart Internet Advertising.  Too often, many other SEO Companies stop here. A Website with only visual appeal and nothing more will always be outdone by their competition. It may bring an occasional visitor who is drawn in by a well designed site, however without more thought put into how the website works or what is contained in the websites pages, the visitor will be just that, a visitor. Beyond the visual appeal, the website must also function properly, with fast load times, easy navigation, a strong value proposition and call to action, and multiple ways for the visitor to quickly know how to get in contact with the business, i.e. a phone number prominently placed at the top of each page, and contact submission forms to send an email requesting additional information if desired. 

Footprint SEO Methodology when done smart embraces the concept of creating a viral marketing campaign. While some travelers visiting a new city prefer to take the road less traveled, this concept does not work with SEO. In order to increase the traffic to ones website, it is critical to create a clear and simple path, on a road well traveled. The greater the amount of footprints left along a path, the easier it is for one to follow. The more avenues a website has promoting the desired destination, the more likely a potential customer has to learn about the website and what it offers, and the greater the chance they will visit the site. This concept reinforces the importance of a strong Social Media campaign, another Footprint left for the user to follow.  With multiple avenues, i.e. Facebook, LinkedIn, Blogs, Twitter, and Pinterest sites, each containing relevant, original, and well written content, all driving to one website, and each promoting the service or product offered by the website,  greater awareness becomes inevitable, and stronger recognition by the Search Engines emerges.  

    

Footprint SEO, when properly implemented requires one further step to complete the journey of any Smart SEO campaign, namely, Conversion and Content Optimization. Bring awareness about the existence of a website is one thing, creating a website with relevant, authoritative, and original content which keeps the Search Engines happy and the visitor intrigued, interested, and ready to learn more about the product or service being promoted and turning that visitor into a customer is yet another. Creating unique, fresh content, in a clear and concise manner, is a must. Content is food for the Search Engines and must constantly be fed quality nutrients to remain healthy and growing. Content which is outdated, repetitive, or even worse, copied from another website will throw a website off course, make a visitor question the websites integrity or legitimacy, and in a worst case scenario, draw the negative attention of Google, possible resulting in penalties, and in essence, erases all the positive footprints made by the website, as if they had never existed. Converting visitors to customers is the end result of any successful SEO campaign, and when Footprint SEO methods are adhered to, these footprints will lead visitors on the path to becoming customers. 

Smart Internet Advertising Companies who follow this method of Footprint SEO are able to capture the attention of the Search Engines, and will most certainly bring recognition to your website.. As Footprint SEO takes hold, those searching the internet will be able to easily find you. A clear path has been created to your website, bringing with it increased traffic, as it has now become easier and less congested with your competitions traffic. Well designed and mapped out SEO campaigns begin with a single footstep, followed by a series of carefully planned steps along the way to take the visitor to their final destination, your customer.

Contact Smart Internet Advertising Company today and let us take the first step of many to create a lasting SEO Footprint with your website. Call 1-800-SEO-1998 today!

The Key to SEO-Back to Basics

In school, we were all taught the three basics… Reading, Writing, Arithmetic. Each concept was taught as a unique and fundamental element that would produce a fourth element, namely, a solid foundation of knowledge that we would use throughout our lives as we strive for success. In the school of SEO, there are also three basic fundamental elements, namely Relevancy, Redundancy, and Rankings. Each concept is likewise a unique element of SEO which produce a fourth element, Results. Any successful SEO campaign must therefore include each of these elements in order to produce Smart SEO Results.

   

The first fundamental element of SEO is Relevancy. No longer can an SEO Company offer a website owner the promise of success through building a multitude amount of unrelated and therefore inappropriate links, without consideration to their relevancy to the sites content and expect to achieve success. Cross linking between sites that have nothing to do with each other is a common practice of certain SEO Companies who still believe that quantity is somehow equally important, or even more important than quality. Quite the contrary, this practice will most certainly lead to attracting negative attention from Google, and quite possible, penalties. In order to attract positive attention from the Search Engines and produce long term, positive results, every aspect of an SEO Campaign must be relevant. From the Home Page Content to Blog Content, and every link that connects to the client’s website, relevancy must be present. Some SEO Companies choose to engage with a third party company to write content, in order to save money, or time. Often, the result is poorly written content, lacking the ability to capture the attention of a potential visitor, and from a source unfamiliar with the essence of a website owners target audience or business purpose. These shortcuts never achieve greatness when it comes to a successful SEO Campaign.  Writing captivating, informative, up-to-date content in a manner which is easy to understand, and most importantly, relevant to the client’s website is essential.  A Smart SEO Company begins with this premise from the onset and drives every aspect of their SEO Campaign. Are the Keywords relevant to the Product or Service the client is providing? Are the Title Tags and Meta description relevant to the Content? Does the content contained in Blogs and Press Releases relevant to the website you are promoting?

  

Once the fundamental element of Relevancy has been met, Redundancy comes into play. Smart SEO Companies will utilize this practice to create an intertwined web of viral marketing that entices the customer to visit a client’s website. Consider the advertisement that you come across multiple times during a day, either a commercial that is run over and over again on the television, or an advertisement that you hear throughout the day while traveling to and from work on the radio. Repeated exposure to the same advertisement solidifies with the listener or viewer the company name, as well as the product or service which is being advertised. With the rising use of Social Media, it is imperative to tie your Social Media posts to your Website, your Blog Posts to your Social Media platforms, and your Website to both your Blog Posts and Social Media Platforms.  Driving relevant traffic to your website is key. Redundancy promotes interest and discussion among your potential customers, thereby increasing traffic to your website, which is the one of the driving forces behind a Smart Internet Marketing campaign. Expanding the scope of the audience who learns about your website and the services or products you are promoting naturally increases the likelihood of bringing interested customers to your site. As is the case with utilizing relevant content, taking shortcuts when it comes to promoting a company’s website through multiple channels, i.e. Blogs, Social Media Platforms, and Press Releases, to save time or money only costs the clients money in the long run, as their money spent on SEO fails to produce results.

  

If you have selected a Smart SEO Company, these two fundamental issues will have been implemented from the initial phase of an SEO Campaign, and repeated on an ongoing basis, as a standard practice of excellence.  By ensuring these issues have been addressed and put into action, the two fundamental issues of Relevancy and Redundancy are present.  What has now been created is what any Smart SEO Company desires, a solid foundation for a successful SEO Campaign, utilizing these simple and proven principles that produce the final fundamental element, which is Rankings. Smart SEO companies must put forth the effort that it takes to create relevant content and build the viral website marketing campaign required to ensure a successful SEO campaign. While this is time consuming, it is critical to put these practices into place and by doing so embrace a process which consists of utilizing relevant content, applying the principle of redundancy, and in the end, produce rankings that bring a customer’s website to the attention of the Search Engines. As a website increases in its rankings, the ultimate goal of an SEO Company and desire of the customer will become manifest.... Increased Traffic, Increased Visitors, Increased Sales, Increased Results.

 SEOTOPFUEL, L.L.C. , Family of Companies is an innovative SEO company who stands behind a philosophy of excellence in all that we do for each of our clients. Building a Smart SEO Campaign, which achieves proven and long lasting results from strategic SEO methods and knowledge of industry, is the cornerstone of our company mission. Contact SEOTOPFUEL today and let us bring your business to the next level of success.   Call 877-736-1998 or visit us at www.seotopfuel.com.