Footprint SEO

A great SEO campaign begins with a single step. That step leaves an indelible footprint on the website, leading to others that will follow. Each footprint is carefully mapped out, just as a great explorer maps out his journey, leading to a successful conclusion.  However, in order to reach the right destination in the shortest amount of time, each step, each footprint must be deliberately made, having a specific intent, and creating a path which is straightforward, easy to navigate through, and moving towards the greater goal.

Footprint SEO is a Smart Internet Advertising methodology which, when followed, creates a website which leaves an impression, or a footprint, at each page the visitor lands on, allowing easy navigation throughout, and inviting the user to continue the journey which the website consciously intends for them to follow. 

Smart Internet Advertising Companies take each step in the SEO campaign seriously, knowing that a wrong step can cause the website to take a move in the wrong direction, veer off course, and make the visitor feel as if they have reached a dead end. Beginning with the design element, SEO, when done properly will ensure that the journey gets off to the right start. The website must be many things, beginning with a strong visual appeal, appropriately targeted to the intended visitor. Whether that is a professional, clean look with strong bold colors, a bright and inviting look with captivating pictures, or an elegant and creative look with a simple color palate, the website must quickly capture the visitors’ attention and make them take notice.  What this has created is the first footprint, or impression in the mind of the visitor. It is simply Smart Internet Advertising.  Too often, many other SEO Companies stop here. A Website with only visual appeal and nothing more will always be outdone by their competition. It may bring an occasional visitor who is drawn in by a well designed site, however without more thought put into how the website works or what is contained in the websites pages, the visitor will be just that, a visitor. Beyond the visual appeal, the website must also function properly, with fast load times, easy navigation, a strong value proposition and call to action, and multiple ways for the visitor to quickly know how to get in contact with the business, i.e. a phone number prominently placed at the top of each page, and contact submission forms to send an email requesting additional information if desired. 

Footprint SEO Methodology when done smart embraces the concept of creating a viral marketing campaign. While some travelers visiting a new city prefer to take the road less traveled, this concept does not work with SEO. In order to increase the traffic to ones website, it is critical to create a clear and simple path, on a road well traveled. The greater the amount of footprints left along a path, the easier it is for one to follow. The more avenues a website has promoting the desired destination, the more likely a potential customer has to learn about the website and what it offers, and the greater the chance they will visit the site. This concept reinforces the importance of a strong Social Media campaign, another Footprint left for the user to follow.  With multiple avenues, i.e. Facebook, LinkedIn, Blogs, Twitter, and Pinterest sites, each containing relevant, original, and well written content, all driving to one website, and each promoting the service or product offered by the website,  greater awareness becomes inevitable, and stronger recognition by the Search Engines emerges.  

    

Footprint SEO, when properly implemented requires one further step to complete the journey of any Smart SEO campaign, namely, Conversion and Content Optimization. Bring awareness about the existence of a website is one thing, creating a website with relevant, authoritative, and original content which keeps the Search Engines happy and the visitor intrigued, interested, and ready to learn more about the product or service being promoted and turning that visitor into a customer is yet another. Creating unique, fresh content, in a clear and concise manner, is a must. Content is food for the Search Engines and must constantly be fed quality nutrients to remain healthy and growing. Content which is outdated, repetitive, or even worse, copied from another website will throw a website off course, make a visitor question the websites integrity or legitimacy, and in a worst case scenario, draw the negative attention of Google, possible resulting in penalties, and in essence, erases all the positive footprints made by the website, as if they had never existed. Converting visitors to customers is the end result of any successful SEO campaign, and when Footprint SEO methods are adhered to, these footprints will lead visitors on the path to becoming customers. 

Smart Internet Advertising Companies who follow this method of Footprint SEO are able to capture the attention of the Search Engines, and will most certainly bring recognition to your website.. As Footprint SEO takes hold, those searching the internet will be able to easily find you. A clear path has been created to your website, bringing with it increased traffic, as it has now become easier and less congested with your competitions traffic. Well designed and mapped out SEO campaigns begin with a single footstep, followed by a series of carefully planned steps along the way to take the visitor to their final destination, your customer.

Contact Smart Internet Advertising Company today and let us take the first step of many to create a lasting SEO Footprint with your website. Call 1-800-SEO-1998 today!

Smart Business Promoting

Growing your company usually entails increasing your market reach penetration by attracting new customers. The method many companies use to accomplish this comes from a variety of advertising mediums. However, among these methods, the most successful in achieving results is through Smart Business Promoting. Typically Smart Business Promotions are found in unison with Smart Internet Adverting, utilizing the internet. The key element here is to be found on the internet in the most conspicuous positions, and above the fold on a search result. In days past, a company was never found by the consumer through a mass search, unless it was broadcast in Print, TV, or Radio. In fact, driving spontaneous traffic never truly existed in the analog technology era. In this day and age, a company can come into being from behind a computer, having as its premise a smart business concept that offers value to its customers, and from there, build a website to convey its valuable services or products.

Entrepreneurs, who have a desire to conceive a business model, must be prepared to take all the necessary steps to bring this business model to life, as well as be insightful enough to envision the current industry and means of attracting customers. Keep in mind that you’ve just begun and so the need exists at this critical building phase to remain grounded, ensuring throughout that the thought process never overlooks your customers. At the point you’re ready to implement a carefully thought out business plan and finally execute by making it a reality, you must act cleverly in delivering your business message. This is the point when most businesses fail, due to the neglect of vital consideration being given to Smart Business Promoting. Many questions must be asked at this stage of execution, for example, “Who knows about my business?”, “How do I get others to learn of my new business though my website?”, “How do I capture the attention of those who may find my website?” At this crucial point reality sets in and you may find yourself scratching your head, thinking, “I know this will work, but how”? The answer is simple, and is one which may be weighing heavy in your heart.… “I need a marketing company to help me promote it”. Truth be told, most online businesses announce their new venture using a single post on a social platform, or decide to share it with their close friends and family. This usually leads to disappointment, frustration, and time wasted, as the website remains   dormant. The good news here is that you are not alone, as so many other entrepreneurs have crossed this same road before you. The best and most effective method in today’s current standards of sharing your business online is Smart Internet Advertising through Smart Business Promoting.

The subtle differences between Smart Internet Advertising and Smart Business Promoting are found in the expected outcome or resulting desired action. Smart Internet Advertising is the act of strategically advertising your existing company in a variety of ways available to online businesses. One of these is through the use of Google Adwords or Google Adsense, a great way to advertise your business. Placing your website advertisement or ad copy offline can also be an effective way to advertise your business through targeted arenas. One example of this vehicle would be placing an ad in which you offer your business consulting services in a Business Magazine sent out to subscribers who are interested in business, e.g. a Certified Public Accountant.

Smart Business Promoting works extremely well in spreading “NEWS”, “Announcements”, “Introducing”, “Sharing” and finally “Branding” your business to those who don’t yet know of your newly founded business. However, your business need not be a start-up to benefit from either of these powerful marketing tools at your disposal.  Both Smart Internet Advertising and Smart Business Promoting enhance any business in need of recognition. To determine which is right for your business, you simply need to identify the reason for the need, the intention of the message, and then select either, or both, if the need fits. Smart Business Advertising is simply taking advantage of the Mass audience of the internet, and then chipping away at those who don’t apply to your business model. By following this thought process you will arrive at the key business objective in Smart Internet Marketing, which is to brand, grow, retain, and sell, through acquiring new clients and keeping current ones coming back.

Prior to publishing your website, your business was still very conceptual and quite hidden. Once you decide to make the next big step of publishing it online, it is a fundamental step to now embrace Smart Business Promotions and Smart Internet Advertising, in order to grow your business smart. Your business and its objective of either selling products or providing services online or offline can be realized fairly quickly, if you know what you’re doing and where to promote your business online. Smart Internet Advertising Company is a great place to start this process. Countless companies in need of Smart Business Promoting reach out to us throughout the entire spectrum of their business development process, either during the inception phase or following the completion of their website. In addition, we also have many clients who come to us with a thriving business already in place, yet these clients are smart enough to recognize the need for our services, and motivated in their desire to acquire additional market share.

Having an entrepreneurial spirit is a rare and much needed commodity; their innovations bring value to the world. This is why it becomes so vital to have a Smart Business Advertising Company who is able to promote your company to the highest potential. There is nothing more disappointing to an entrepreneur than failure of a great idea never catching on due to a lack of Smart Business Promoting and Smart Internet Advertising. The wonderful and imaginative ideas of so many great entrepreneurial concepts never taking off are a tragedy to the creator of that idea, and a loss to each of us who could have benefited from that idea becoming realized. This is why it is critical for business owners to plan ahead, leave no stone left unturned, and learn why the key ingredient to a smart successful business becoming a reality is embracing SMART BUSINESS PROMOTING.

The Philosophy of SEOTOPFUEL L.L.C. Family of Companies is: “To boldly declare metrics of success for any company desiring to make a footprint in the marketplace, Growth and Profitability are the foundation of any successful company”. In order to achieve this, a company must come to terms with the reality that so many companies have missed out on reaching their true potential because Smart Internet Advertising was never introduced into their business plan.

We stand behind the idea that we want all businesses to be successful, even our competitors, as the driving force to our company’s success lay in part by the competition of other successful companies in our own industry. The competitive spirit keeps the pulse of achieving excellence and innovation high and as all companies strive to be the best, the products and services offered to customers improve as a result. This is why we welcome comments below from all innovators alike to share their ideas with us, so we can help you on the path of becoming a dominant force in your industry.

Call SEOTOPFUEL Today and let us make sure you are on the right path with our Free Market Evaluation. It all starts by making that one important call and speaking to one of our Smart Business Promoting Specialists who will help make your business dream a reality. Call Now 877-SEO-1998.

WWW.SEOTOPFUEL.COM FUEL OF THE MONTH

               

Let me begin by stating that my background has been in traditional advertising; Print, Direct Mail, Broadcast – Radio and Television. Over the past 10 years there has been a huge influence of the way people search for a company, product or service. Through the evolution of search, the consumer, whether it’s a business or an end user, has become smarter and wiser in the methods he or she chooses to get the results they’re looking for, and the manner of how and when they want the information. The introduction of the internet has brought the world closer together and the accessibility of products or services has never been so readily available to access. Traditional methods of advertising used by the Baby Boomer Generation are no longer enough to get the job done. In contrast, the X and Y generation have grown up in the era of information technology. This generation embodies the true meaning of letting your fingertips do the walking, except what were once the yellow pages is now the keyboard. The term ‘Smart Internet Advertising’ requires more than looking at how to better position your company on the internet via the major search engines like Google, Yahoo and Bing. The race to first page rankings now requires and equal emphasis on embracing all social media to stimulate a viral sense of marketing, a huge factor in branding, product recognition, and awareness. Facebook Likes and Tweets equate to valuable publicity because of the general public becoming an evangelist if you will of your company, products and services. That being said, first page ranking alone is no longer enough to satisfy the search quest. The look and feel of your site must be attractive to the consumer. The functionality and user navigation must also be friendly. Does your site contain flash/video for the consumer who wants to quickly digest information by watching and learning? The scientific cognitive approach brings to mind the need for a value proposition, or call to action, which begs the question, “Is there one?”, or are these valuable marketing strategies lost in the body of your website? A successful company must present their site from the perspective of product/service recognition, ease of navigation, and legitimacy of being a sound company, while simultaneously focusing on the ease and variety of means to contact a company representative. A site must undergo testing to maximize functionality and performance in order to increase unique visitors and click through rate or impressions, while minimizing bounce ratio, which results in an increase on conversion rates. Nowadays, a company must utilize and embrace social media to assist in branding, and as I previously mentioned, establish viral marketing. Do not concern yourself with the idea of social media being something that you can easily monetize in hard data. Find confidence knowing the search engines index the unique content on public pages & business pages allows for more searchable results you have for your ultimate objective: Branding, Traffic, Ranking on search engines, and Profitability. A company must be willing to invest into their company from the standpoint of Smart Internet Advertising which is essential in today’s ever evolving market of tough competition. In time, real estate on the internet will all be virtual, meaning you don’t need to be located in the vicinity of the consumer, but rather, merely be visible to the consumer via the search results or social media platforms. Smart Internet Advertising is an ambiguous term, yet has a definite connotation which clearly defines actions drawn from intelligence and thus eliminating ignorance i.e. Artificial Intelligence. To assume as companies have done in the past, that having a product is the same as selling the product, has never been further from the truth. One must now focus to improve all aspects of their company’s infrastructure which encompasses customer service, pricing, and delivering the products or goods in the timeliest fashion. Moreover, a company must encourage good customer feedback in terms of positive reviews, as these are becoming ever increasingly popular when searching a company, product or service. I would encourage others to share their thoughts and comment about the evolution of the term ‘Smart Internet Advertising’ below. Prior to founding SEOTOPFUEL, L.L.C, I was the President of the leading company on Google for the services of Internet Advertising Company. In addition, I held the title Vice President of yet another well known SEO Company. However, I am here today writing this blog announcing to the world the creation of my own SEO Company which embraces Smart Internet Advertising. I have started something HUGE, something over looked in the industry, a void of service if you will. While all of the companies I have worked for have been great companies and provided a valuable service. I bring to the table something more. Namely, I bring my experience in advertising and more importantly, in internet advertising via a broader and clearer perspective than any company I have been associated with in the past. My company, SEOTOPFUEL, L.L.C. is unlike any other, in that it refuses to cling to a philosophy which is quickly becoming archaic and no longer effective. As the founder and CEO of SEOTOPFUEL L.L.C., I ask that you visit my site http://www.seotopfuel.com and let me show you the world through the eyes of Google and beyond. For those who are ready to embrace change, I am excited to take your company and website to the next level of SEO & Smart Internet Advertising.  Thank you for stopping by and in closing,  please comment below on your companies issues stemming from your website or a lack thereof… or better yet, call me now at 1-877-SEO-1998, and ask for Jim Gonzalez. I welcome the opportunity to speak with you personally.