Many companies provide affordable
SEO services; however, many website owners do not realize that these
services can be quite costly and actually lower a website's rankings in the
search engines if the company doesn't use natural and organic SEO techniques.
SEO
Services Before The Algorithm Updates
In the past, a company that provided affordable SEO services could place links for
a certain website on many different webpages that weren't in the same niche as
the website.
Although high quality content was still very important for
any website owner, an online
advertising company could post many short articles, which included the link
of a website, on article directories in order to raise the website's rankings
in the search engines.
The algorithm updates that Google designed and implemented,
which are called Penguin and Panda, changed the SEO Techniques that website
owners use to drive their websites to the top of the rankings.
After Panda and Penguin, high
quality content became even more important to any successful SEO campaign than it had been in the past.
Website owners could no longer post many low quality
articles to their website in order to drive it to the top of the rankings, and in
addition, article directories, which were full of low quality
content, had their authority severely lowered by Google.
The owners of many companies that provide affordable SEO services do not
understand this, and as a result, some of these companies still use low quality
content.
Consistently Posting New
Content
In addition to posting high
quality content, a website owner had to begin to consistently post new
content after Penguin.
In the past, a website owner could sporadically post an
article once every few days in order to keep their website on the front page of
Google, but now, a website owner who posts several new articles to their
website each day will see their website rise to the top of the rankings very
quickly.
High Quality Backlinks
Building backlinks is still vital to any successful SEO
campaign, but the most effective techniques for building backlinks have
significantly changed.
A backlink that has been established on a website with a
high pagerank and related to the subject matter is much more authoritative than
backlinks on a website with a low pagerank and no connection to the subject
matter.
Consistently Building
Natural Organic Links
Now, a website owner must consistently build organic
backlinks, and by consistently establishing natural organic backlinks, the
website's new backlinks will show organic and natural to the search engines.
If a website owner builds backlinks sporadically, the
website can actually lose its rankings in the search engines.
The Anchor Text
The anchor text of a backlink should always be related to
the website to which the link is pointing, and if an Internet advertising company
wants the backlink to have a large amount of authority, they should use the
name of the website and the internal pages as the anchor text for the link.
Webpages That Have A Large Number Of Outbound Links
In the past, an Internet
advertising company could easily establish backlinks for many websites on a
single webpage, but since Penguin and Panda, Google has been watching out for
webpages that have a large number of outbound links. This may to appear to be unnatural
and as a result may affect the rankings negatively as a result.
The more outbound links a webpage has, the less
authoritative any new backlinks on that webpage will be.
Some affordable SEO
companies are still trying to jam many links onto one webpage, but this
technique can actually lower a website's rankings significantly.
Stuffing Keywords
Before Panda and Penguin, website owners could create
content on their website that had an extremely high density of targeted
keywords, but now, content should only have a keyword density which must make
grammatical sense and not contrived in such a way that appears spam in nature.
If content on a website is stuffed with keywords, Google may
penalize the website.
Easy Navigation
When Penguin was first introduced, many affordable SEO companies
noticed that websites with easy to use navigation maintained their rankings,
and websites without a site map did not.
A website owner should always ensure that their website has
a link to each of its pages, and as a result, bots from the search engines can
easily crawl the website.
Social Media Networks
Social
media optimization, or SMO,
is a marketing strategy that
can provide outstanding results if it is used correctly, and in addition, SMO
can significantly raise a website's rankings.
Panda and Penguin gave most social media networks more
authority, and as a result, backlinks from certain pages on these networks are
very valuable.
Video Marketing
YouTube has always been a very popular website, but since
Google purchased it, YouTube has been given much more authority on the World
Wide Web, and backlinks from YouTube are weighed heavily by the search engines
provided they are related in nature of subject matter.
In addition, an Internet advertising
company that posts a high quality video on YouTube knows that the video may
be shared many times by users on various social media networks.
Using Web Directories
An Internet advertising
company can significantly raise a website's rankings by posting the link of
the website and a short description of the website in various web directories.
Since Penguin and Panda, many web directories have
experienced a slight rise in ranking.
HubPages And Squidoo
Although many article directories lost authority after the
algorithm updates, certain websites that are dedicated to detailed and
informative posts, such as Hubpages and Squidoo, gained authority.
Instead of posting many low quality articles to article directories,
an online advertising company
should post one or two high quality and particularly interesting articles to
Hubpages and Squidoo.
By using organic
SEO strategies, such as establishing high quality backlinks, consistently
building new links, posting high quality content on a website and posting
articles on Hubpages and Squidoo, an affordable SEO company can
ensure that the techniques that it uses are able to quickly drive a website to
the front pages of the search engines.
The Affordability of Smart Internet Advertising without Compromising
Quality
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