The online
advertising agency industry has its fair share of deceitful online advertising agencies
waiting to take your hard earned money to give you a quick sales pitch, and
little to no follow through or reporting. These online advertising companies
often give a negative impact to legitimate online advertising agency companies
who use real strategies to promote smart internet advertising methods.
How do we, as a community of online businesses, separate the good from the bad?
It has to do with looking for transparency over secrecy. A good internet advertising company
will provide full transparency of their practices knowing that businesses will
be willing to pay for something that works, even if they could do it
themselves. The true online
advertising experts say that black hat SEO methods will not provide transparency,
and their quick result online
marketing strategies are secret, under the guise that if you knew, you
wouldn’t buy their time and lack of expertise.
What do you look for in a Black Hat Online Advertising Company?
Although they will likely not tell you this, their
techniques will get you ranked quickly and make you think what they do truly
works. Even though they may claim their trade secret is white-hat, or
completely safe, eventually the search engines catch up with the not so smart online advertising techniques
and your site is penalized faster than you can save it. Not only will it be negative
ranked, but some internet advertising
techniques will eventually have your site banned from the major search
engines. Does this seem to be a fair trade off for ranking on the first page of a major search
engine quickly?
Outsourcing is another common issue with online advertising companies.
Rather than do any article or content
writing, generate legitimate traffic, or merit backlink campaigns in house
or through legitimate online
advertising means, they opt to sell such work to outsource seo companies completely offshore in another
country. While this does show some activity in the form of traffic and spam
backlinks, it also leads to poorly written work, overcharging for projects, and
immediate yet short term, but not lasting sustaining results. And while they
are charging you pennies per word (in articles) or per backlinks, they are
likely selling the work for just a fraction of that, and keeping massive
profits at your expense for unsustainable and short-lived results.
The final straw in shady online advertising agencies
tactics may be using an overwhelming amount of technical talk to cover up the
truth. By using big terms and obscure project names, they can confuse you into
paying for shoddy work. They assume that if they confuse you enough you will
simply pay them money because you will assume they know more than you and you
don’t want to look stupid by asking them for explanations.
These are just a few of the more common issues with
non-transparent internet
advertising agencies. More than a few of our customers have been badly
burned by black-hat SEO providers who,
after giving them instant results, took off with their money. One of the
biggest challenges facing us few transparent
online advertising companies is getting them to trust again. This is why we
provide them with full disclosure and online advertising transparency,
easy to understand reports, explained in simple easy understandable terms.
How easy is it for an Online Advertising Company to
be Completely Transparent?
Obviously each search
engine marketing company will have different strategies to provide you with
complete online marketing
transparency when it comes to providing you with behind the scenes
information. The following four should be the main basic process for any
trustworthy Search Engine
Advertising Agency to maintain transparency.
Link Building Reports – At least monthly, the online advertising company
needs to provide a report detailing where, how, and the results of their link
building efforts. Link building is still very much the backbone of a good SEO strategy as each link acts as a vote for
your site and ensuring backlinking is relevant to the subject, or category of
industry. While you cannot control everyone who links to your site, your online advertising company
should keep you from any association with black-hat tactics and link farms, or
spam websites. You have every right to know where your links are coming from
and if your advertising company
does not provide complete transparency here, consider it a red flag and cancel
your payments to them. They are very likely generating low quality links from
low-quality sites or even none at all. The search engines don’t care if these
bad-neighborhood sites were used last month, last year, or 10 years ago, they
will still count as a bad reputation with whom you are associated with online.
A Clear Explanation of the Complete Internet Advertising Process –
If the company tells you they can’t give you proprietary information on your
project for fear you might steal their tactics and do it yourself. Tell them
you are not going to give them your proprietary money. Even if you don't
understand why they are asking you to install a certain plug-in or decrease the
number of keyword repetitions while increasing key-phrase amounts. If they do
not provide you with a complete SEO Optimization
Strategy, and are not willing to explain why and how of every step of their
process along with a full website and marketing review analysis, the choice is
an obvious one, do not engage further into business with them. If they ask you
to change any part of your site, social media, linking strategy or marketing
you deserve a valid explanation as to why allowing for satisfactory answer.
Scheduled Updates and Communication – Whether it is once per
week or once per month, they should provide a schedule update with more than
just a monthly link report. Although they should remain completely invisible
most of the time, it is in your best interest if they provide a personal phone
call or email once or twice per month to update you on any changes to your online marketing strategy or
with any requests for changing to your site. You shouldn't have to hunt them
down to provide answers about what’s going on, they should keep you informed
and you both should stay on the same page about your project. This is
especially true if you have been burned by a previous seo company.
SEO Reports – Monthly SEO analytic reports are essential to the
well-being of your website. These should include both organic visitor data and
keyword reports. These will provide you with an idea of the impact from their
efforts and your website is having on its visitors and internet searches.
Consider them a health snapshot of the program. These reports will show if their
work is paying off and proof that what they are doing for you is a legitimate online marketing strategy
worthy of staying the course with them.
Essential Parts of a Good Online Marketing Plan
A transparent
online advertising company will provide the above internet marketing strategies
to act as a good foundation for an online marketing plan. Applying
the above is a smart intuitive
SEO strategy, transparent linkbuilding
strategy, article content
marketing plan, online
advertising plan, and website
optimization plan. A great Search
Engine Advertising Agency will provide full transparency and clear
communication. While many have been burned by less than stellar companies out
to make a quick buck, there are legitimate internet advertising companies whose
work is pure gold when it comes to traffic and ranking.
Making the Good Choice Hire Smart Internet Advertising Company
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