You have invested both, time and money to build a fully functional website.
Now your site has been loaded with pages full of content containing your products,
and or services. You’ve taken another big step towards making your website a
real business by your engagement to sell your products or services online
by utilizing pay
per click advertisements. The commitment is underway, and you believe in
your products and services and know they are needed and offer true value to those who buy
from you. Then when all is said and done, what seemed like a solid business
concept has you wondering and posing the humbling question, "Why
hasn’t anyone bought my product, or came
to my website by clicking on my ads?" The answer may reside in the helpful
tips listed below, and some will ultimately prove that perhaps your business
model needs to be rethought. So with that being said, let’s begin our journey
with 5 valuable Smart Online
Advertising Tips to “Enhance
Website User Experience”.
Smart Online Advertising Tip #1
Every entrepreneur should know that the key to every
successful business is effective
marketing and advertising. However, it’s also important to analyze the advertising or marketing
message you’re sending out to your target audience. Always be mindful that whatever you’re advertising or pushing to market a product or service requires
and must offer Sustaining Market Value, in
other words your company must be needed and or wanted to fill a void in either
of those two categories. If your company offers something of sustaining market
value, then your advertising and
marketing must always contain a “Value
Proposition” and “Call
to Action” in order to be effective. A Good Online Advertising Company will
always advise that being smart is not enough, you need to sell your company, then
your product or service, and finally you need to sell it through channels which
offer excellent return on investments. Also, pay particular attention to the
actual ad copy and make sure you are being engaging and upfront about what you
want the client to do next. A customer on a website with a confused look on
their face is the last thing you want. When this happens good user experience is
diminished, and the likelihood of a customer leaving your website without
purchasing anything appears imminent.
For example, if you have an online
advertisement with a website that’s promoting "Powerful Home Exercise
Equipment”, which makes a claim that you will “Lose 10 Pounds in 2 days! Fast
Results! Never Diet Again!" Perhaps the online advertisement would
possibly attract а group of people looking for а quick fix to losing 10 pounds.
It’s quite possible you may sell а bunch at first. However, what will happen
once they get your equipment home, and didn’t lose the 10 pounds in two days as
stated in the ad? Some may do nothing, some would want refunds, and in today's
world some may even charge-back, or even worse file a lawsuit for false
advertisement. Therefore, the lesson to be learned here is to be accurate when
you’re publishing
your advertisement. Don’t make false claims about something you know isn’t
true in each and every case. To do otherwise leaves the buyer wanting to
possible write negative reviews about your company, and its products and
implied promises which are unproven.
A better and more effective way the online advertisement or
website statement might position its value proposition in the ad
copy is as follows; "Innovative Home Exercise Equipment, Designed For All
Levels of Fitness to aid in losing unwanted weight. Hiring the services of an online website advertising company
will not only help you to better position your ad with the best search terms.
They will also ensure that your claims about your product will attract a wider
array of possible clients, and without making false claims which only result in
bad advertisements. People who desire to lose weight all have different needs
and buying home exercise equipment must fill those needs and or wants. Otherwise,
your advertising may be too
ambiguous or worse… false! Smart Internet
Advertising Companies are a good choice also when looking for engaging
ad copy. However, keep in mind what was absent was a “Call
to Action” in the above advertisement…
Remember being straightforward with your ad
copy, helps to build trust and aid in attracting
the targeted audience which is best defined by the content
of your website. We all want to sell more products and services
but the business method must be ethical. In conjunction with that statement, your
ad copy must be compelling
enough to both engage
and entice potential clients to go to your website. The objective is;
buyers buy more when they are better informed. This often results with the
customer buying more than he or she ever intended, due to the informative
information on your website which enhanced
their user experience to a pleasurable and favorable one.
Smart Online Advertising Tip #2
Good Clear Website Communication
is absolute key – Be diligent; Say What You Mean, and Mean What You Say. Instead
of talking strictly about your product, service, opportunities, and how great they
are, mention the benefits that the potential customer would receive by using
your product or service. For instance, if you are advertising online with а
business opportunity that others can take part of and earn а significant income,
a wise thing to do, would be to NOT make any dollar amount about income claims
such as, "Fire Your Boss and Earn $5000/wk" or " “Make $250K Your
First Year by investing only $50.00". These types of online advertisements have been
around longer than the internet. The new saying of the internet stands true, “If
it seems too good to be true, then it’s probably a scam”. Sure there are some people
which it might attract who are looking to make fast supplemental income without
doing much work or aren’t willing to invest a lot of money. However, the
reality is the serious investors, and people with good common sense would just
ignore your online
advertisement. A Smart Internet
Advertising Company will advise online advertising companies
how to promote your online products and
services. Also, the Best
Online Website Advertising Companies will know what is a viable product or
service which can be offered online, or is best left going through traditional
channels of advertising
mediums. Key point here, you have about 5 seconds to make an impression worthy
of a click or not. The choice is never yours to click when you’re the advertiser.
However, the type of promotion and the wording is totally up to you, so choose
what you say wisely and with whom you’re saying it to.
Smart Online Advertising Tip #3
Offering true
online sustaining value is vital before you can ever expect to receive
online rewards. If your focus is strictly quantity in your online advertising campaign and
nothing else, it is going to have a negative effect in the eyes of your
consumer. More than likely it will come across as slighted to a one sided
perceived value (advertiser only). Rather, focus your online advertising
message on the value that your product, service, and or opportunities would
provide to your customers. Always be mindful that the focus should be on enhancing online consumer or user experience.
By offering positive sustained value addresses the dilemma of, “What’s in it
for your customers?” Holding true to this concept will always yield higher
returns and dividends towards the company’s profitability and growth in the
marketplace. Online
Advertising Expert CEO Jim Gonzalez said it best, "People who perceive
true sustaining value, often buy the value they perceived, and the byproduct of
that is the product or service for sale”. The metrics of any successful company
are those who focus on being unique in the marketplace which sets them apart
from their competitors. The results are both growth and profitability the true
metrics of any successful company.
Earlier we mentioned how important good communication is and
how it can determine your end result. Put yourself in the customer's shoes and
strive to see his or her perspective. What would you want to know if you were that
customer? What kind of problem would that customer have that you can solve?
Using the business opportunity model, а person looking to spend more quality
time with his or her family is а better prospect than the person solely looking
to get rich quick. By truly empathizing with your customers, you can better
determine both what to communicate to your target audience and how in order to get
them to respond positively to your online advertising. A top level
Website Advertising Company
will take a deep look into your website. They will also spend time with you on
how best to offer value to your
customers without selling the shirt off your back. As a business it’s
obvious you’re in it to turn a profit, but when that becomes the sole purpose
of your agenda without taking a sincere interest in your potential online
consumer, your just looking at it one sided. Successful companies look at their customers; Who
are they? Where do they live? How often do they buy? Are they men, or women?
What age are your customers? What motivates them to buy? Do they only buy some
of your products and others from someplace else? Addressing these questions and
more will help to put you and your company in the mindset of your customers.
Reverse engineering are the selling points of your company adding true online sustaining values which
will take into consideration both the customer, and your company’s desire to
make money. However, depending on the type of products or services your company
has to offer, the truth about advertising is always true. Even if you’re selling a product or service
that’s needed only once every few years like a car, television, mattress, or a
service type of business like an intellectual property attorney. Keep in mind
the value they perceived while being a customer will send a reverberating flow
of both new business, and positive reviews about your company to their
families, friends, and associates. So word of mouth advertising is still king,
never cease to leave a long lasting good impression with each and every
customer. Once again, please remember we are speaking about enhancing online user experience.
Smart Online Advertising Tip #4
Personal Development of Knowledge is vital to embrace and
learn so we may know what is good or bad in this world. The same rule applies
to those who desire increased website
advertising knowledge and better understanding of the fundamentals of SEO Advertising. Working with
a good website advertising
company or Top
Level Internet Advertising Company needs to be your responsibility to know
what to look for when selecting a Smart Internet Advertising Company. SEO
Advertising Companies are all over the place with a suggestion here, and
yet different a one with a contrary point of view. The internet is a fast paced
world of changes which wait for no one to catch up. The importance of working
with some of the Best SEO Advertising
Companies is to ensure your advertising
campaign and internet
marketing is in the hands of those who have proven away from theory into a
reality of Smart Internet Advertising Methods.
So here’s an obvious tip, “If it seems too good to be true, then it’s probably
a scam”. So work with only those SEO Companies
that embrace hard work, which focus on producing
unique and fresh content to promote
your company through online
media channels like smart
social media management.
Smart Online Advertising Tip #5
SEOTOPFUEL LLC is new
generation advertising company
which focuses on Smart
Internet Advertising Methods through Organic
SEO Campaigns. Organic SEO Companies
lead the pack when it comes to quality and assurance that work is being done
through creative writing, and not just some auto-generated software program
providing off page SEO Services. In just 3
short months after we launched our company in May of this year we have shot to
the top of the rankings for our most
important search terms we desire to be known for on the internet. No one thing
got us there, it was all hard work. The value our company brings to you is we
have proven away from theory unlike so many other SEO Companies whose Methodology is just plain
outdated and no longer effective. In fact, we have proven Smart Internet Advertising
Methods are a reality of service, and really do work. Plus, we do all the
work for you so you don’t have to. Our company acknowledges that your success
is inseparably tied into our success as well. So let it be known, that we
understand and boldly declare the success of our company is the online advertising success of
your company. Here’s the tip; only work with an SEO
Advertising Company that can provide SEO Transparency
and SEO Reporting
of all its work. Also, make sure the Internet Advertising Company
you select is one who has proven its worthiness by showing search terms they
rank for on the internet. Be sure you ask them how long it took for them to get
where they are and by what SEO Methodology
did they use to get there? We will show you everything you want to know so long
as you’re serious about engaging with our services. Our sincere value proposition to our
customers is to always work towards excellence, we too care about the user experience you have with
our company. Our company is always working to improve from the insights of our
customer’s. Please make suggestions on topics for future blog posts, and or
opinions in which we can improve our service to you as an Online Advertising Provider by either calling
800-WEB-9515 (932), or
email us at info@seotopfuel.com
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