The Key to SEO-Back to Basics

In school, we were all taught the three basics… Reading, Writing, Arithmetic. Each concept was taught as a unique and fundamental element that would produce a fourth element, namely, a solid foundation of knowledge that we would use throughout our lives as we strive for success. In the school of SEO, there are also three basic fundamental elements, namely Relevancy, Redundancy, and Rankings. Each concept is likewise a unique element of SEO which produce a fourth element, Results. Any successful SEO campaign must therefore include each of these elements in order to produce Smart SEO Results.

   

The first fundamental element of SEO is Relevancy. No longer can an SEO Company offer a website owner the promise of success through building a multitude amount of unrelated and therefore inappropriate links, without consideration to their relevancy to the sites content and expect to achieve success. Cross linking between sites that have nothing to do with each other is a common practice of certain SEO Companies who still believe that quantity is somehow equally important, or even more important than quality. Quite the contrary, this practice will most certainly lead to attracting negative attention from Google, and quite possible, penalties. In order to attract positive attention from the Search Engines and produce long term, positive results, every aspect of an SEO Campaign must be relevant. From the Home Page Content to Blog Content, and every link that connects to the client’s website, relevancy must be present. Some SEO Companies choose to engage with a third party company to write content, in order to save money, or time. Often, the result is poorly written content, lacking the ability to capture the attention of a potential visitor, and from a source unfamiliar with the essence of a website owners target audience or business purpose. These shortcuts never achieve greatness when it comes to a successful SEO Campaign.  Writing captivating, informative, up-to-date content in a manner which is easy to understand, and most importantly, relevant to the client’s website is essential.  A Smart SEO Company begins with this premise from the onset and drives every aspect of their SEO Campaign. Are the Keywords relevant to the Product or Service the client is providing? Are the Title Tags and Meta description relevant to the Content? Does the content contained in Blogs and Press Releases relevant to the website you are promoting?

  

Once the fundamental element of Relevancy has been met, Redundancy comes into play. Smart SEO Companies will utilize this practice to create an intertwined web of viral marketing that entices the customer to visit a client’s website. Consider the advertisement that you come across multiple times during a day, either a commercial that is run over and over again on the television, or an advertisement that you hear throughout the day while traveling to and from work on the radio. Repeated exposure to the same advertisement solidifies with the listener or viewer the company name, as well as the product or service which is being advertised. With the rising use of Social Media, it is imperative to tie your Social Media posts to your Website, your Blog Posts to your Social Media platforms, and your Website to both your Blog Posts and Social Media Platforms.  Driving relevant traffic to your website is key. Redundancy promotes interest and discussion among your potential customers, thereby increasing traffic to your website, which is the one of the driving forces behind a Smart Internet Marketing campaign. Expanding the scope of the audience who learns about your website and the services or products you are promoting naturally increases the likelihood of bringing interested customers to your site. As is the case with utilizing relevant content, taking shortcuts when it comes to promoting a company’s website through multiple channels, i.e. Blogs, Social Media Platforms, and Press Releases, to save time or money only costs the clients money in the long run, as their money spent on SEO fails to produce results.

  

If you have selected a Smart SEO Company, these two fundamental issues will have been implemented from the initial phase of an SEO Campaign, and repeated on an ongoing basis, as a standard practice of excellence.  By ensuring these issues have been addressed and put into action, the two fundamental issues of Relevancy and Redundancy are present.  What has now been created is what any Smart SEO Company desires, a solid foundation for a successful SEO Campaign, utilizing these simple and proven principles that produce the final fundamental element, which is Rankings. Smart SEO companies must put forth the effort that it takes to create relevant content and build the viral website marketing campaign required to ensure a successful SEO campaign. While this is time consuming, it is critical to put these practices into place and by doing so embrace a process which consists of utilizing relevant content, applying the principle of redundancy, and in the end, produce rankings that bring a customer’s website to the attention of the Search Engines. As a website increases in its rankings, the ultimate goal of an SEO Company and desire of the customer will become manifest.... Increased Traffic, Increased Visitors, Increased Sales, Increased Results.

 SEOTOPFUEL, L.L.C. , Family of Companies is an innovative SEO company who stands behind a philosophy of excellence in all that we do for each of our clients. Building a Smart SEO Campaign, which achieves proven and long lasting results from strategic SEO methods and knowledge of industry, is the cornerstone of our company mission. Contact SEOTOPFUEL today and let us bring your business to the next level of success.   Call 877-736-1998 or visit us at www.seotopfuel.com.

Smart Advertising Company

Opportunities seem endless once someone begins to explore the possibilities that the internet provides. It is a world of information that is easily accessible by anyone. However, it never really seems that way for business owners with an invisible website. An advertising company that utilizes smart advertising tactics can help otherwise non-existent websites be easily found by potential customers.

The abundance of internet marketing and advertising companies claiming to be the best in the industry can make choosing the right one a difficult task. In order to understand how a particular advertising company can help a business, it is first important to recognize if they practice what they preach. An internet advertising company that doesn’t utilize search engine optimization to achieve first page rankings can hardly be expected to deliver the same results to its clients.

Internet marketing and advertising agencies are in no short supply. This is due in large part to the results that they can deliver. However, successful companies are able to think outside of the box in order to deliver unparalleled branding and SEO results for their clients. Companies that use out of the box social media techniques and smart content optimization to achieve top rankings are amongst the upper echelon of online advertising companies, and they should be the first choice when choosing a smart advertising company.

The struggling global economy has resulted in a heightened emphasis for companies to squeeze every last drop of results from their advertising and marketing expenditures. Unfortunately, small businesses are the ones that are suffering greatly due to their inability to compete with larger corporations that have a seemingly unlimited advertising budget. Thus, smaller companies need to be extremely smart about how they invest their advertising and marketing dollars and who they invest them with in order to compete in the internet marketplace.

The vastness of the internet can make it extremely difficult for those with a small SEO or advertising budget to place themselves in front of enough potential customers to earn significant sales. However, by understanding exactly how the internet works and utilizing the services of a smart advertising company, it is extremely possible for small business with a limited budget to strategically place themselves in front of potential customers eager to pay for what they are offering. Leveraging the power of the internet is not as complicated and does not take the unlimited budget that many often assume. It merely takes having practical insights into what works the best and what doesn’t. Businesses seeking insight and guidance in establishing an internet presence usually turn to large advertising agencies. Unfortunately, these agencies are often very expensive and deal primarily with large corporations.

Small businesses can find a solution to this growing problem by finding smart advertising companies that specialize in maximizing the limited budgets of their small business clients. By leveraging the internet in as many ways as possible, these smart companies are able to turn the tables on larger companies and put themselves in an advantageous position. Leveraging all aspects of social media sites for ad spend as well as search engine optimization, the right advertising company can create an incredible return on investment for small businesses that desperately need results.

Most internet marketing and advertising firms have the ability to recognize trends in the internet marketplace. However, smart and insightful companies have the keen ability to anticipate trends before they happen. By positioning their clients at the forefront of such trends, these companies can make any client of theirs appear to be a large player in any industry. Finding such a company may seem like an improbable feat, but they do exist. The problem is finding one that truly understands the ingredients for longstanding results.

Customers are the driving force of any business. Business owners recognize this and realize that customer acquisition must be the primary target of their marketing and advertising efforts. Sadly, all too often internet marketing and advertising companies fail to remember this simple business tenet. Instead, they are primarily focused on search engines and neglect to take into consideration the customer experience. By doing so, these companies are actually undermining the very results their marketing efforts are trying to achieve, client acquisition and retention.

This should not be construed as a decree about the use of SEO. Achieving top rankings in the search engines for targeted keywords is, and will likely be for some time, a worthwhile marketing endeavor. However, customer satisfaction and ensuring that a business’s advertising dollars are spent on branding and client acquisition should be a priority. Search engine optimization and smart content optimization should merely be a piece to the marketing puzzle, not the keys to the kingdom. Instead, a smart internet advertising company will recognize the need to make customers the heart of their business as well as their clients.

The massive availability of options provided by the internet adds many variables into the customer equation. It is becoming increasingly more difficult to control the factors that decide whether a customer will visit a business website again, or continue into cyberspace looking at the next shiny object. Usually, the factors that contribute to this perplexing dilemma are the company and staff, the price of the products or services offered, and the overall user experience.

Smart insights play a huge role in determining the best strategic advertising efforts for businesses and their customers. A business’s advertising dollars must be strategically spent and focused on acquiring new clients, increasing brand recognition and product awareness, customer retention, or a myriad of other possibilities. A smart advertising company will ask you about your specific goals and develop a strategic plan to attain them. Smart internet advertising companies understand and are able to fulfill the needs of all of their clients.

As evidence of such, a smart advertising company will not only provide a compelling argument, but they will practice what they preach and easily be found atop the rankings. A company that has results staring business owners right in the face are usually the best ones to call.

Call SEOTOPFUEL L.L.C. or visit our site today www.seotopfuel.com. Call 877-SEO-1998

Los Angeles Seo Company

Los Angeles County and the Surrounding Communities are very competitive markets for Advertising Agencies, all striving to earn a place at the Round Table of Excellence. In today’s market of digital Ad Agencies, all competing for the same customer, the Best SEO Company in LA is not the one with the fanciest office or the flashiest website but rather, the one with visionary concepts which clearly define success. All too often a call comes along with the promises of increased rankings to the top of search engines results, and as you suddenly find yourself caught up in the moment, you realize you’ve just signed up with a company promoting Great Rankings on the Search Engines!

The truth about most SEO Companies is that they promote the rankings, not online conversions. They hope to impress clients who watch their website climb to the top of the search engines for search terms the SEO Company has selected to get you ranked for. However, as impressive as this may seem, if they are all search terms of low search volume which do not convert into sales, you need to stand back and ask yourself, “What have I gained?” This tactic never works and it is wise not to invest further money or time with that company. Search Engines Optimization is not an Auto generated program producing social bookmarks, directory submissions and Forum or Blog Posts. Those can be completed by software programs, and moreover, could actually damage your reputation with Google or even worse, with your Customers.

 Too many LA SEO Companies are all trying to focus on delivering a product which is great for bragging rights but not for Banking Deposits.  A Los Angeles SEO COMPANY needs to focus on Smart Insights to offer their customer. Smart Market Research is what a Smart Internet Advertising Company or Smart SEO COMPANY Los Angeles needs to bring to the Round Table of Excellence.

Businesses need and deserve a huge return on investment, with interest. Search term rankings on Google, Yahoo and Bing which are based on low volume search terms are not the right path to take. The key to successful marketing is taking a snapshot of a customers’ entire marketing or advertising campaign. This allows for the ability to create what is called a Conversion Funnel. A conversion funnel provides the vehicle for determining exactly what made you money and where it came from in terms of advertising.

  

Theoretically, if you don’t analyze the customers’ entire Advertising Budget in terms of what they’re doing and where they are spending it, how can you suggest speaking about R.O.I.  Smart Advertising is used in conjunction with what makes simple logical sense. Imagine if you will, that every search term is the same as the other, and every website is the same as the other, and every industry is the same as the other. Only then you can speak of R.O.I without ever diving into learning about the Customers Industry, Website, or Search Terms. This would be possible if that were the case, simply because you are basing your ideas on historical events which are no longer theory, but fact. In reality of course, the world is it not equal.  Every industry, every website within every industry is different, and each search term is different with each website and their industry. Thus, the need for an in-depth analysis before any work begins.

  

Promoting a Los Angeles Business requires in depth Questions and Answers, before an SEO Company ever begins speaking about High Rankings on Search Terms. An analysis of their clients’ entire marketing strategy must be considered, so that a Smart Marketing Plan can be custom tailored to the needs of the client, knowing both what works for the client and what does not. Embracing those things which work and offer a return to clients is Smart Advertising Insights. Careful consideration must also be given to identify those ideas which do not work, and offer no R.O.I, then removing those from the equation, and as a result, saving the client money, which in the end means more money to the client. The collective unison or synergy of all is Smart Advertising Methods. 

 

Smart Professional Synergy is the embodiment of a Smart Advertising Company, focusing on a business’s strengths and weaknesses and making them both stronger. Historical data found in Google Analytics and Adword Accounts are pre-requisites to speaking about rankings. Click through Rate and Conversion Rate are the corner stone of any successful Los Angeles SEO Company. So while the sale may come easier for the SEO Company whose focus is on telling the client what they want to hear, the truth about SEO is the truth about our clients business. Taking a stance bold enough to share Smart Insights with them, is the keystone of Trust.

At the onset of first speaking to a client, the website should be assessed, to review it not from a standpoint of SEO but from the perspective of a customer. The information found on their site is valuable to the website owners’ reputation and success for business. If the website lacks value, the content seems antiquated, the navigation appears to be cumbersome, or the load time is taking exceptionally long, these all need to be brought to the attention of the business owner. In order to provide good value, a Los Angeles SEO Company must think outside the box, going beyond just earning the sale, and be equally at the cost associated to the client.

Smart Website Consulting Services are invaluable to both the client and the LA SEO Marketing Firm, with success always at the forefront. The client’s needs are always in front of any Advertising Firm desires and to alter the other way around simple not Smart Internet Marketing. There are plenty offsite factors to consider when initially speaking with businesses throughout Southern California. In a market which is extremely competitive all aspects of how the client interacts with their clients. In other words do they have social media platforms being utilized?

Smart Content Management must be applied equally, to both the on page SEO aspects of their website, as well as the Social Media, Blogs Etc. The content must support both what’s on page versus off page. Asking probing questions about who handles their Social Media Management? Don’t just take their word they have Social Media.  Bring things to the round table of excellence by seeing how often they post, what they post, and how does it correlate with what’s being offered on the website. Many times, their Social Media Management is handled by a completely different company. In cases like this, an audit of those platforms must accompany a Smart SEO Audit.

All content and everything pointing to the website must have a value proposition and call to action. A term rising in the industry is ‘Mashable’. This in and of itself is good, but is it always Smart?  Smart Mashable Content encircles all points of light coming in and going out, offers value and extends an offer to engage.

SEOTOPFUEL L.L.C. Family of Companies is a Los Angeles SEO Company anchored firmly on the foundation of Smart Internet Advertising. Call us today at 877-SEO-1998, or to inquire about additional information please visit our site www.SeoTopFuel.com.

Internet Advertising Company

A world of possibilities exists once one begins to explore the internet; so accessible, so available, so full of information, and so easy, except when your business is not so easily found. An Internet Advertising Company is a firm which focuses on just that, making sure that Smart Advertising Practices are utilized and businesses become easily found. Internet Advertising Companies across the board are calling everyone in the marketplace and claiming, “I’m the best”. In order to best understand what a particular Internet Marketing Company does, you must first examine what that company has done for its own recognition. All too often a new company comes along offering Internet Advertising Services, boasting about their flashy site and great sales people, however, the truth is not in the pitch but rather in the details of the deliverables. In this day and age of technology and information gathering a company must pursue its best choices when selecting a reputable Internet Advertising Company.

Advertising Agencies are a dime a dozen but the results of a Smart Internet Advertising Company are invaluable, for they are the ones who think outside the box. They have proven results which speak for themselves, meaning, they are exactly where they should be when it comes to searching for them on the internet. Those who have succeeded in achieving high rankings are typically among the top echelon and are your best bet when selecting a Smart Advertising Agency. The economy has taken a toll on many companies and as a result, companies are very mindful of the dollars they spend, thus the advertising dollar must be returned with interest otherwise it’s just wasted. Small businesses are having the hardest time, trying to compete against larger corporations with larger advertising budgets. Smaller companies do not have millions of dollars to invest into an advertising campaign let alone thousands. So, how can the smaller company compete in this arena? The answer is simple. Smaller companies need to become smarter and wiser with how they invest their money and with whom they invest their hard earned money.

It goes without saying that the internet is huge, and with a small advertising budget it can be pretty frightening for both large and small companies who are seeking to earn a client on the internet. However, it’s all about perspective, and how you look at the internet. By learning its strengths and weaknesses, and teaming up with a Smart Internet Advertising Company, it is not only possible, but probable to get the Internet to work for you and your customers. Leveraging the Internet is really not as complicated as people think; in reality, it just takes having Smart Insights. Large Corporations seek Advertising Agencies with clients in the Fortune 100 - 500 arenas. However, these Large Advertising Agencies have huge overhead, making their prices out of reach for most companies seeking to gain a Smart Advertising Edge over their competition.

The solution for this dilemma is Small Business Advertising.  It is the way, the means, and the answer for small companies, who by learning how to leverage the internet in their favor, can successfully put themselves in a position of advantage. Internet Advertising Companies hold the key to this success however, in the search for an Internet Advertising Company it only makes perfect sense to work with a Smart Internet Advertising Company. A Smart Business Advertising Company is one who uniquely understands the needs of a small business in the online arena, and the leverage they need to be positioned in front of larger corporations. The dollar doesn’t stretch as far these days, which is why you need to enlist the knowledge and experience that a Smart Internet Advertising Agency brings to the table, using Smart Insights to work for you.

Smart Insights is a term often misunderstood in the business world. To be insightful is to grasp, and to understand with the capacity to accurately apply Smart Business Concepts that make you appear on the internet as a dominant player for your industry. Smart Insights are necessary in any industry, including Smart Internet Advertising. The ability to recognize, identify and even anticipate important trends is of paramount importance when selecting a Smart Internet Advertising Agency or Smart Internet Advertising Firm. Smart Business Advertising Companies come in all shapes and sizes, and are designed to cater to Large, Mid, and Small sized business, the only catch here is finding the right one who is affordable, can get the job done, and can provide results.

Smart Business Advertising is designed around the premise that your customers are the target of your reasoning to market and advertise. Too many online advertising agencies are found chasing the search engines and neglecting the single most important reason of being in business… the customer. The strategy of chasing search engines results and neglecting your customers is not so smart. It is in fact counterproductive to the results a business wants to achieve.  On the other hand, what is effective and smart is good old fashioned customer service and ensuring that your advertising dollars are chasing your customers. The customers will never stop being the heart of any successful company and it is for that reason that the people we hire are focused on the pulse of our customers. So naturally, it makes perfect sense to have your advertising dollars investing into client acquisition, and client retention. Customers have many options and even more so nowadays, with a keyboard always being somewhere nearby. So many variables exist that will affect a customer’s decision to either come back, or never come again. In most scenarios the problem can be found here: 1) The Company and staff, 2) The Price, and 3) The Experience.

  

Smart Insights begins with an internal look at how you conduct business, how the customer interacts with your business, and equally important how you treat the customer after the sale. Learning that the sale is only the beginning and not the end, will always put you at an advantage over your competition. A customer wants a great value, a great reward, a great price and ultimately, a great experience. These factors are within our control and when we master them and put them into practice on behalf of our company and in conjunction with our customers, the battle of proving you are worthy is over… or is it? Smart Insights is a huge factor when determining which strategic advertising method is best to apply for both the customer and your business. The purpose of your advertising dollars must be founded on reasoning of logic and why to invest. By asking and answering these important questions, you can conclude if your focus is to acquire new clients, retain existing ones, increase brand recognition, bring product awareness, or something else, the list is endless. These are all important principles to consider, so before you invest in just spending your advertising dollars, take a considerable amount of time in learning about the above scenarios. Any Successful Internet Advertising Company who can deliver the results your business deserves will want to know the answers to these questions and more, so by doing your homework, you are practicing Smart Insight.

When you consider the competition on the internet, the best approach in selecting an Internet Advertising Company, is to find a Smart Internet Advertising Company who understands the needs of all businesses. This understanding in not something that is just learned behind a keyboard, but moreover it is gained through application of that knowledge. That knowledge should speak for the company you are considering, and if it does, then they should rank on the first page of Google for Smart Internet Advertising. Stop wondering who the right company is, and do the search on Google for Smart Internet Advertising or Smart Internet Advertising Company. With these results in front of you, the top ones are the ones you want to call, now. If you need any help in selecting the right company for you, call SEOTOPFUEL L.L.C., Family of Companies www.seotopfuel.com and we will tell you what to ask, and who to trust. Call us at 877-SEO 1998.