In today’s world of Search Engine Optimization an Internet Advertising Company
must consider the undeniable concept of SEO
Fundamentals; Apply
Better Content to Attract Better Customers. Successful SEO is truly as
simple as A-B-C. However, in order to apply this concept successfully, you must
first master the fundamentals. Just as the process of mastering the English
language requires you to first learn the alphabet and then understand how to
put together each letter to form a word, the same applies to the A-B-C
concept of SEO. Smart
SEO Companies have mastered the process of SEO
by first learning the fundamentals of SEO,
then knowing how to logically combine each element together in a manner which
makes sense.
To apply better content, one must understand
what better content is, and then knowing where to apply it. Content that leads
to desired results is content that is relevant and purposeful, as well as
original and current. Relevancy will always be dictated by what drives each unique
website. Content that may be relevant to a website
promoting healthy living will be quite different than content that is
relevant to a website offering legal services. In one case, relevant content
would include information about the benefits of a low fat diet or how to
minimize adverse affects that a sedentary lifestyle has on one’s health, while
a website offering legal services would include testimonials of past clients
and areas of expertise and successful cases litigated by the attorney. In both cases,
each provides information that outline the benefits of the service being
offered, and solutions that will invite a customer to take action. Thus, the
content is relevant to what the website is striving to achieve, and purposeful,
meaning it carries with it a call to action.
That being said, Smart Internet
Advertising Companies will always seek out to learn everything they can
about the website they are optimizing. Who is their customer? What is their
business model? What is the call to
action? In each case, how these questions are answered will serve as their
basis for determining what content will be relevant and purposeful for that
website. Producing content that is original and current is equally important.
Each idea promoted must be unique to stand out against the millions of other
competing websites in order to showcase what makes your website different from
your competition. Any Smart Internet
Advertising Company will take the time required to validate any information
before it is placed on your site or linked to your site, to ensure the content
being created for your site is original, factual, and unique. Taking content
from another website and trying to make it your own will lead to both penalties
from the Search Engines and distrust by those who read it. Finally, it is
critical to maintain the freshness of the content on your site to keep it from
becoming stagnant or outdated.
Continually adding new and pertinent information shows your potential
customers that your business is keeping up with current trends, technologies,
and practices.
In keeping with the idea of
applying better content, knowing where to apply the content is just as
important as the content itself. So many website owners and even many SEO companies make the very common mistake of
misapplying content. This is seen with websites which have little or no content
on their home page, instead choosing to place graphics and pictures in an
attempt to visually capture the visitors’ attention. This practice may attract
a visitor initially, but without substance and content these websites will fail
and gain neither the attention of the Search Engines nor the visitor. Just as common is the website home page so
full of information it creates an instant distraction for the visitor who is so
lost in all the information staring them in the face, they give up out of sheer
frustration, trying to understand where to begin. Content which works is
content applied in the right amount and present on both the home page as well
as internal pages of a website. Blogging
has become increasingly important in today’s’ world of Search Engine
Optimization and Smart Content Optimization, and with it comes its own set of
guidelines regarding content length. The rule of thumb by today’s industry
standards is to keep the length somewhere between 500-800 words. Blogs content,
when applied properly should be strategically linked to the website, and
included in the strategy
of Smart Social Media. Knowing where, how, and even when to apply content to
creatively bring about a viral marketing method, is Smart Internet Advertising, and
is what Smart Internet
Advertising Company does for each client, without fail.
These ABC
rules of Applying Better Content will always lead to the ABC
result of Attracting Better Customers. Long term results brought about
through proven methodologies is both achievable and sustainable when following
these simple rules. The trick lies in knowing what the right content is,
knowing what the right amount of content is, and knowing where the right
content is to be placed. Smart Internet
Advertising Company employs a team of
experts, knowledgeable in their field of Smart
Content Optimization and Smart Internet
Advertising, who will work with you to achieve a successful SEO campaign, strategically
designed for your unique needs and business model. As each element of ABC SEO is applied, a well-built process is
put into play, element upon element, line by line, page by page, until what
results is a masterful optimization of your website, which brings about better
customers, increased search result rankings, and greater success for you, the
website owner.
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