In school, we were all taught the
three basics… Reading, Writing, Arithmetic. Each concept was taught as a unique
and fundamental element that would produce a fourth element, namely, a solid
foundation of knowledge that we would use throughout our lives as we strive
for success. In the school
of SEO, there are also three basic fundamental elements, namely Relevancy,
Redundancy, and Rankings. Each concept is likewise a unique element of SEO
which produce a fourth element, Results. Any successful
SEO campaign must therefore include each of these elements in order to
produce Smart
SEO Results.
The first fundamental element of SEO
is Relevancy. No longer can an SEO
Company offer a website owner the promise of success through building a
multitude amount of unrelated and therefore inappropriate links, without consideration
to their relevancy to the sites content and expect to achieve success. Cross
linking between sites that have nothing to do with each other is a common
practice of certain SEO
Companies who still believe that quantity is somehow equally important, or
even more important than quality. Quite the contrary, this practice will most
certainly lead to attracting negative attention from Google, and quite
possible, penalties. In order to attract positive attention from the Search
Engines and produce long term, positive results, every aspect of an SEO Campaign must be
relevant. From the Home Page Content to Blog Content, and every link that
connects to the client’s website, relevancy must be present. Some SEO Companies choose to engage
with a third party company to write content, in order to save money, or time.
Often, the result is poorly written content, lacking the ability to capture the
attention of a potential visitor, and from a source unfamiliar with the essence
of a website owners target audience or business purpose. These shortcuts never
achieve greatness when it comes to a successful
SEO Campaign. Writing captivating,
informative, up-to-date content in a manner which is easy to understand, and
most importantly, relevant to the client’s website is essential. A Smart
SEO Company begins with this premise from the onset and drives every aspect
of their SEO
Campaign. Are the Keywords relevant to the Product or Service the client is
providing? Are the Title Tags and Meta description relevant to the Content?
Does the content contained in Blogs and Press Releases relevant to the website
you are promoting?
Once the fundamental element
of Relevancy has been met, Redundancy comes into play. Smart SEO
Companies will utilize this practice to create an intertwined web of viral
marketing that entices the customer to visit a client’s website. Consider
the advertisement that you come across multiple times during a day, either a
commercial that is run over and over again on the television, or an
advertisement that you hear throughout the day while traveling to and from work
on the radio. Repeated exposure to the same advertisement solidifies with the
listener or viewer the company name, as well as the product or service which is
being advertised. With the rising use of Social
Media, it is imperative to tie your Social Media posts to your Website,
your Blog Posts to your Social
Media platforms, and your Website to both your Blog Posts and Social
Media Platforms. Driving relevant traffic
to your website is key. Redundancy promotes interest and discussion among your
potential customers, thereby increasing traffic to your website, which is the
one of the driving forces behind a Smart Internet
Marketing campaign. Expanding the scope of the audience who learns about
your website and the services or products you are promoting naturally increases
the likelihood of bringing
interested customers to your site. As is the case with utilizing relevant
content, taking shortcuts when it comes to promoting a company’s website
through multiple channels, i.e. Blogs, Social Media Platforms, and Press
Releases, to save time or money only costs the clients money in the long run,
as their money spent on SEO
fails to produce results.
If you have selected a Smart SEO
Company, these two fundamental issues will have been implemented from the
initial phase of an SEO
Campaign, and repeated on an ongoing basis, as a standard practice of
excellence. By ensuring these issues
have been addressed and put into action, the two fundamental issues of
Relevancy and Redundancy are present.
What has now been created is what any Smart
SEO Company desires, a solid foundation for a successful
SEO Campaign, utilizing these simple and proven principles that produce the
final fundamental element, which is Rankings. Smart SEO companies
must put forth the effort that it takes to create relevant content and build
the viral website marketing campaign required to ensure a successful SEO campaign.
While this is time consuming, it is critical to put these practices into place
and by doing so embrace a process which consists of utilizing relevant content,
applying the principle of redundancy, and in the end, produce rankings that
bring a customer’s website to the attention of the Search Engines. As a website
increases in its rankings, the ultimate goal of an SEO
Company and desire of the customer will become manifest.... Increased
Traffic, Increased Visitors, Increased Sales, Increased Results.
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