To apply better content, one must understand
what better content is, and then knowing where to apply it. Content that leads
to desired results is content that is relevant and purposeful, as well as
original and current. Relevancy will always be dictated by what drives each unique
website. Content that may be relevant to a website
promoting healthy living will be quite different than content that is
relevant to a website offering legal services. In one case, relevant content
would include information about the benefits of a low fat diet or how to
minimize adverse affects that a sedentary lifestyle has on one’s health, while
a website offering legal services would include testimonials of past clients
and areas of expertise and successful cases litigated by the attorney. In both cases,
each provides information that outline the benefits of the service being
offered, and solutions that will invite a customer to take action. Thus, the
content is relevant to what the website is striving to achieve, and purposeful,
meaning it carries with it a call to action.
That being said, Smart Internet
Advertising Companies will always seek out to learn everything they can
about the website they are optimizing. Who is their customer? What is their
business model? What is the call to
action? In each case, how these questions are answered will serve as their
basis for determining what content will be relevant and purposeful for that
website. Producing content that is original and current is equally important.
Each idea promoted must be unique to stand out against the millions of other
competing websites in order to showcase what makes your website different from
your competition. Any Smart Internet
Advertising Company will take the time required to validate any information
before it is placed on your site or linked to your site, to ensure the content
being created for your site is original, factual, and unique. Taking content
from another website and trying to make it your own will lead to both penalties
from the Search Engines and distrust by those who read it. Finally, it is
critical to maintain the freshness of the content on your site to keep it from
becoming stagnant or outdated.
Continually adding new and pertinent information shows your potential
customers that your business is keeping up with current trends, technologies,
and practices.
In keeping with the idea of
applying better content, knowing where to apply the content is just as
important as the content itself. So many website owners and even many SEO companies make the very common mistake of
misapplying content. This is seen with websites which have little or no content
on their home page, instead choosing to place graphics and pictures in an
attempt to visually capture the visitors’ attention. This practice may attract
a visitor initially, but without substance and content these websites will fail
and gain neither the attention of the Search Engines nor the visitor. Just as common is the website home page so
full of information it creates an instant distraction for the visitor who is so
lost in all the information staring them in the face, they give up out of sheer
frustration, trying to understand where to begin. Content which works is
content applied in the right amount and present on both the home page as well
as internal pages of a website. Blogging
has become increasingly important in today’s’ world of Search Engine
Optimization and Smart Content Optimization, and with it comes its own set of
guidelines regarding content length. The rule of thumb by today’s industry
standards is to keep the length somewhere between 500-800 words. Blogs content,
when applied properly should be strategically linked to the website, and
included in the strategy
of Smart Social Media. Knowing where, how, and even when to apply content to
creatively bring about a viral marketing method, is Smart Internet Advertising, and
is what Smart Internet
Advertising Company does for each client, without fail.
These ABC
rules of Applying Better Content will always lead to the ABC
result of Attracting Better Customers. Long term results brought about
through proven methodologies is both achievable and sustainable when following
these simple rules. The trick lies in knowing what the right content is,
knowing what the right amount of content is, and knowing where the right
content is to be placed. Smart Internet
Advertising Company employs a team of
experts, knowledgeable in their field of Smart
Content Optimization and Smart Internet
Advertising, who will work with you to achieve a successful SEO campaign, strategically
designed for your unique needs and business model. As each element of ABC SEO is applied, a well-built process is
put into play, element upon element, line by line, page by page, until what
results is a masterful optimization of your website, which brings about better
customers, increased search result rankings, and greater success for you, the
website owner.
Make the Smart choice and call Smart Internet Advertising Company
today and let us begin your journey to success. Call 877-SEO-1998 and let our Smart Internet Advertising team make your
vision a reality.
Success in a struggling economy
doesn’t come easy, but if you have the right skills, knowledge, and mindset,
you can still make it happen. Marketing
your business online will give your business a boost, but more importantly,
it will put your business in the same line of competition as some of the larger
businesses in your industry. However, if you are not educated or skilled in
this type of marketing, the assistance of an Internet marketing company may
be needed.
The first thing you need to consider in your search for an Internet advertising agency is
what your business needs. The following are several things you may want to
commission the Internet
marketing agency to handle:
Website Design and Website
Optimization
Website design and website optimization are two of the most common problems of
the inexperienced Internet marketer. Your website should be appealing, yet easy
for the visitor to navigate. It also should be designed in a manner that will
allow you to capture your own leads. The site should also be optimized, using
keywords that are relevant to your business and competitive, but not enough
that it will decrease the chances of your website getting found among your
larger competition. Once your site is optimized, it will be ready for effort in
marketing using various techniques in Search Engine
Optimization (SEO).
Social
Media Marketing
Social
media marketing can take a business to the next level very quickly when it
is done right. Many social sites have millions of users. Facebook, Twitter, and
LinkedIn are the top 3 that a business should be utilizing in their marketing
plan. The Internet advertising
company you choose should be experienced in these as well as many of the
other social sites, including Pinterest, Google+, and Live Journal.
Email Marketing
Once your website starts capturing leads, you will need to figure out a
strategy to convert them to sales. Email marketing is one of the most effective
marketing campaigns to be used, and the company you are working with should
be able to set you up with a campaign that will get you the results you want.
Content
Marketing
Content marketing, also known as article
marketing, provides a business with the opportunity to be seen as an expert
in the industry by their target market. Content
can be published in both article directories and a blog for maximum benefits.
However, in order to be effective, you must be prepared to publish articles on
a daily basis.
Video
Marketing
One of the most popular sites on the Internet is YouTube and businesses of all
sizes are taking advantage of the opportunity by marketing their businesses
with videos. Whether you choose humor as a way to lure in your customers or
straightforward facts, you stand the chance of building your brand quickly
using this method. If this is a strategy you would like to employ in your own
business, the right Internet
marketing company will help you reach your goals.
So, after determining what strategies you want to use in marketing
your business and which Internet
advertising companies offer them, how do you make the choice of which one
to hire?
Once you have created a list of the Internet
marketing companies that could provide you with the services you need, you
can then investigate to find the best match for your business. Some issues to
take into account include:
Reliability
The reliability of a company will coincide with its reputation. Many people
often ask businesses for references, but they never call on them. It is crucial
that you take time out of your busy day to check all references before you even
consider signing a contract. Along with references, ask other businesses who
they have used in the past and listen to the feedback.
Verifiable
Results
The Internet advertising agency should also offer a means to track the progress
of each strategy employed by your business. Verifiable results are the only way
that you will know exactly how this investment is doing. After analyzing the
results, you can then refine your strategies
to get better results.
Expense
While larger businesses often employ an Internet
advertising company to handle their marketing for them, including advertising
on the Internet, smaller businesses may not have this option. The small
business has a limited budget and the cost of services will need to fit into
it. You do not want to base your decision entirely on the expense, but it can
be a determining factor in which company you are able to hire.
The bottom line is that online
marketing is not something you can dismiss. The truth is that you really
cannot afford not to do use a wide variety of online marketing strategies to
build your business and Internet advertising companies can help you. Consumers
do a large amount of shopping online and, if you want to compete with the best
you have to offer the best.
SEOTOPFUEL
L.L.C. Family of companies has arranged a’la carte Internet
Advertising Solutions for any company regardless of its size. We are your
choice when hiring a Smart Internet
Advertising Company. Visit one of our sites to decide what’s best for your
company at www.seotopfuel.com, www.SmartInternetAdvertising.net,
or www.SmartWebsiteDesignCompany.com
or just call our corporate office at 877-SEO-1998.
A great SEO
campaign begins with a single step. That step leaves an indelible footprint on the website, leading
to others that will follow. Each footprint is
carefully mapped out, just as a great explorer maps out his journey,
leading to a successful conclusion.
However, in order to reach the right destination in the shortest amount
of time, each step, each footprint must be
deliberately made, having a specific intent, and creating a path which is
straightforward, easy to navigate through, and moving towards the greater goal.
Footprint
SEO is a Smart
Internet Advertising methodology which, when followed, creates a website
which leaves an impression, or a footprint,
at each page the visitor lands on, allowing easy navigation throughout, and
inviting the user to continue the journey which the website consciously intends
for them to follow.
Smart
Internet Advertising Companies take each step in the SEO
campaign seriously, knowing that a wrong step can cause the website to take
a move in the wrong direction, veer off course, and make the visitor feel as if
they have reached a dead end. Beginning with the design element, SEO,
when done properly will ensure that the journey gets off to the right start.
The website must be many things, beginning with a strong visual appeal,
appropriately targeted to the intended visitor. Whether that is a professional,
clean look with strong bold colors, a bright and inviting look with captivating
pictures, or an elegant and creative look with a simple color palate, the
website must quickly capture the visitors’ attention and make them take notice.
What this has created is the first footprint, or impression in the mind of the
visitor. It is simply Smart
Internet Advertising. Too often,
many other SEO Companies stop here. A
Website with only visual appeal and nothing more will always be outdone by
their competition. It may bring an occasional visitor who is drawn in by a well
designed site, however without more thought put into how the website works or
what is contained in the websites pages, the visitor will be just that, a
visitor. Beyond the visual appeal, the website must also function properly,
with fast load times, easy navigation, a strong value proposition and call to
action, and multiple ways for the visitor to quickly know how to get in contact
with the business, i.e. a phone number prominently placed at the top of each
page, and contact submission forms to send an email requesting additional
information if desired.
Footprint
SEO Methodology when done smart
embraces the concept of creating a viral marketing campaign. While some
travelers visiting a new city prefer to take the road less traveled, this
concept does not work with SEO.
In order to increase the traffic to ones website, it is critical to create a
clear and simple path, on a road well traveled. The greater the amount of footprints left along a
path, the easier it is for one to follow. The more avenues a website
has promoting the desired destination, the more likely a potential customer
has to learn about the website and what it offers, and the greater the chance
they will visit the site. This concept reinforces the importance of a strong
Social Media campaign, another Footprint
left for the user to follow. With
multiple avenues, i.e. Facebook, LinkedIn, Blogs, Twitter, and Pinterest sites,
each containing relevant, original, and well written content, all driving to
one website, and each promoting the service or product offered by the
website, greater awareness becomes
inevitable, and stronger recognition by the Search Engines emerges.
Footprint
SEO, when properly implemented requires one further step to complete the
journey of any Smart SEO campaign, namely,
Conversion
and Content Optimization. Bring awareness about the existence of a website
is one thing, creating a website with relevant, authoritative, and original
content which keeps the Search Engines happy and the visitor intrigued,
interested, and ready to learn more about the product or service being promoted
and turning that visitor into a customer is yet another. Creating unique, fresh
content, in a clear and concise manner, is a must. Content is food for the
Search Engines and must constantly be fed quality nutrients to remain healthy
and growing. Content which is outdated, repetitive, or even worse, copied from
another website will throw a website off course, make a visitor question the
websites integrity or legitimacy, and in a worst case scenario, draw the
negative attention of Google, possible resulting in penalties, and in essence,
erases all the positive footprints made by
the website, as if they had never existed. Converting visitors to customers is
the end result of any successful
SEO campaign, and when Footprint
SEO methods are adhered to, these footprints
will lead visitors on the path to becoming customers.
Smart
Internet Advertising Companies who follow this method of Footprint SEO are able to capture the
attention of the Search Engines, and will most certainly bring recognition to
your website.. As Footprint
SEO takes hold, those searching the internet will be able to easily find
you. A clear path has been created to your website, bringing with it increased
traffic, as it has now become easier and less congested with your competitions
traffic. Well designed and mapped out SEO
campaigns begin with a single footstep,
followed by a series of carefully planned steps along the way to take the
visitor to their final destination, your customer.
Technology is always evolving, and
advertisers have to be quick and adaptable in order to make sure their message
continues to reach its audience. TV watchers used to get up and do something
else when commercials came on. Now they can pre-record their favorite shows and
simply fast-forward through the ads. No matter how much time and money a
business spends on marketing research and advertising production, it won’t do
any good if no one is paying attention.
Internet advertising companies
face an exciting – and often nerve-wracking – world of marketing possibilities.
On one hand, online ads cost pennies per day and can reach millions of potential
customers. On the other, viewers are just as adept at ignoring ads on the ‘Net
as they are anywhere else.
A smart Internet advertising
company will invent new ways to reach viewers. In the earlier days of the
Internet, web pages were full of animated .gifs and Flash files designed to
catch the viewers’ eyes and not let go: pop-up windows, dancing cowboys, simple
games, and colorful characters which would sometimes even sail across the
screen, obstructing the content the viewer was actually trying to see. While
these ads certainly got attention, it was mostly negative. It wasn't long
before exasperated programmers developed specialized extensions for browsers
that would simply eliminate the advertising code from web pages.
So how do Internet advertising
companies deliver ads to a reluctant audience? The first step for any Internet
advertising company to meet this challenge is to enlist the help of an SEO
company. SEO,
or Search
Engine Optimization, is not exactly advertising, but it’s an essential part
of any online business strategy. Every
day, millions of people use the Internet to look for specific products and
services. Search engines like Google, Bing and Yahoo! put these potential
customers in touch with the ideal providers. The only problem is the search
engine results often go on for many pages, and most people won’t look much
farther than page one.
Every search engine has its own confidential, proprietary algorithm that it
uses to filter the results displayed to users. The experts at an SEO Company know some clever techniques that
will help a business get their name right up at the top of those search
results. These tricks go far beyond simply sprinkling their sites' page content
with keywords. Lots of little details can affect a site’s search engine
ranking. The domain name itself, the outgoing links in the pages, the names of
the files, and even the structure of the file directories all play their part
in determining the search engine rankings. All of these internal factors need
to be addressed before one can even begin to think about external advertising!
One of the advantages that smart
internet advertising has is that online ads can be precisely targeted
toward specific viewers. When people enter keywords into a search engine, the
results page that comes up includes advertisements for products that coincide
with those keywords. So, for example, if someone is looking for used cars in
southern California, Smart
Internet Advertising Los Angeles could display ads from local dealerships
along with the search results. Of course, now that Smart
Internet Advertising Los Angeles knows what this user is interested in
seeing, it would also display ads for related businesses in the same area such
as mechanics and automobile accessories.
These search engine ads are brief, text-based inserts designed to catch the
viewer's eye without being obtrusive. They’re easy to maintain and can be
fine-tuned as needed in order to devise the most successful combination of
keywords and ad copy. Best of all, the advertiser can choose how much they want
to spend on these ads day by day, and whether they want to pay a fixed price
per impression (whenever it shows up on a viewer’s screen) or per click (when a
viewer actually follows the link in the ad).
Analytics is a catchall term for a collection of tools that assemble digital
data which SEO
experts use to monitor how well their website is doing. They can tell how
many people visited each page of the site, how long they spent looking at the
page, the links and keyword searches that led them there, and where they went
on the Internet afterward.
Even with the best
SEO efforts, though, brilliant
marketing campaigns can still fall flat if no one pays attention. Smart
Internet advertising companies know that the best way to get people excited
about a product is still word of mouth: no ad campaign can round up more
customers than personal recommendations from trusted friends and family
members.
The evolution
of digital Social Media has opened up worlds of exciting new possibilities
for marketers and advertisers. It’s imperative for businesses to establish a
dynamic presence on popular social media sites. On Facebook, for example, a
user may completely ignore the tiny ads on the side of the page. However, if
someone “Likes” a business’s page, that thumbs-up will show up in the News feed
of all the rest of their contacts, who may be curious enough to go investigate
the page for themselves. They may leave a comment on their friend’s
recommendation, prompting a whole group of other friends to start an online
conversation about the business, which all of their extended friends will also
see. Social media has almost unlimited potential for expanding brand awareness.
Popular online video sites like YouTube are another excellent way to generate
free, word-of-mouth advertising. Many marketers upload videos to the Internet
in the hopes that they’ll “go viral,” that is, be shared and re-shared across
extended networks of friends and groups so much that their exposure grows at an
exponential rate until almost everyone on the Internet has seen the video, or
is at least aware of it.
How much does cost the business to generate this kind of buzz? Nothing! If done
right, social media will automatically encourage the best form of advertising –
viral word of mouth – for free. What Internet advertising company
would turn that down?
However, there’s a dark side to social media. When a business puts itself in
such an all-encompassing spotlight, it becomes vulnerable. People may not
interpret the message in the way that the marketing department intended. Even
if they do understand, public opinion can turn suddenly. A video that gets
passed around among a few hundred appreciative fans could be interpreted in a
negative light by countless other users. Just like the real world, the Internet
has its share of complainers and troublemakers. Advertisements in any format
are subject to parody, misinterpretation, severe scrutiny and public rebuttal.
It's hard enough to repair a damaged reputation in the real world, but on the
Internet, things can get out of control very quickly as vast global connections
allow information and trends to spread almost instantly.
A Smart internet advertising company needs
to be familiar with the volatile nature of the Internet and all its facets.
Search Engine algorithms change from day to day. Trends come and go. Smart
Internet advertisers need imagination, patience and a sense of adventure to
keep their business on top.
Smart
Internet Advertising Solutions can be easily attained through SEOTOPFUEL
L.L.C., Family of Companies by visiting www.SeoTopFuel.com
or www.SmartInternetAdvertising.net.
Call today and one of our Smart
Internet Advertising Solution specialists will help promote your business
to the next level of success, Call 877-SEO-1998
